Page 68 - EXPORT MAGAZINE
P. 68
C OMP ANY
PARISIENNE ITALIA
ITALIAN EXCELLENCE SINCE 1955
Around 1955, Italy was living in the
years of la dolce vita. It was in this
period of great enthusiasm that the
company put itself firmly on the market.
Shortly afterwards, the company
Fape, renamed Parisienne Italia,
began producing - the first in Italy -
hairsprays for the Italian market. Since
then, Parisienne Italia has contributed
every day to the evolution of cosmetic
excellence, naturally labelled Made PROFESSIONAL
in Italy, successfully reaching many BEAUTY PRODUCTS:
markets on the five continents. A PORTFOLIO OF
BRANDS DESIGNED
HAVING PROFESSIONAL
HAIR STYLISTS IN MIND
BLACK PROFESSIONAL HAIR: products
with hi-tech and modern formulas.
This is the brand for specialists, by
specialists. PARISIENNE-ALLWAVES:
a range of professional products and
treatments crafted to fulfil the wishes of hair trends for the 3.0 hairstylist.
the stylist who thinks outside the box. PARISIENNE PROFESSIONAL:
NIAMH Hair Koncept: hi-tech and exclusive treatments and products
high quality active ingredients gave for the world of beauty. Quality and
rise to the Niamh ritual, introducing innovation for hair care with respect for
professionals to a new era of excellence its natural structure. EVELON PRO: pro
In 2021, Parisienne Italia became part for scalp and hair. REBEEL: performance beauty, pro you, Evelon Pro is a range
of HQ Holding, a 100% Italian industrial that raises the benchmark of perfection, of professional products that can offer
group specialized in the production new design, urban style and instant solutions for all types of hair.
of professional hairdressing products,
including hair colouring and aerosols.
PRIVATE LABEL AND THIRD PARTY
COSMETIC MANUFACTURING
Parisienne Italia has increased the business of its private label division,
creating products according to brands’ needs. Quality, customization and
flexibility are the assets that make Parisienne Italia competitive and successful
on both the Italian and international markets.
“After listening carefully to our customers’ needs,
we make our long-time experience available to
offer a personalized service, from the study of
Today, in 2025, Parisienne Italia formulas, thanks to our advanced R & D laboratory, to
celebrates 70 years but always keeps industrialization planning. The Marketing Team can
the same simple goal: to share the wide also study and realize the appropriate design for each
experience in the cosmetic tradition brand,” says Antonio Penna, Parisienne Italia CEO.
with the best international partners.
62 www.exportmagazine.net