Page 21 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

a contemporary and conscious lifestyle. Our target is
represented by consumers who do not simply want a
cosmetic, but an intelligent treatment, capable of taking
care of the skin in a targeted and innovative way.
We meet many needs of different skins, this is why our
target is absolutely transversal.

Based on cryotherapy,

this innovative range

takes advantage of the

We wanted to create a line that was not haphazard but benefits of extreme cooling
clear, that had an innovative approach and guaranteed
high performance. We created Crio – Cosmetica™ which
differentiates itself from all other brands present by EM: What is the quality/price ratio of F2O?
approach and innovation, as it contributes to making the FF: We aim to offer a balanced price/quality ratio, in
products particularly revitalizing, toning and energizing which the value of the product can be clearly perceived.
for the skin. Another innovative element is the sensory The formulas are developed with selected ingredients,
nature of the products: they are products which are felt scientific research and high standards of quality, but
on the skin and in some products such as the Mist we we wanted to keep a positioning that allows a public
also have an aromatherapy –energizing approach. attentive to skincare to afford high quality products
without necessarily entering the highest price range of
EM: What target of consumers are you addressing? luxury. In this sense, F2O represents an investment in
FF: F2O is for women and men who are attentive to the the care of your skin, with concrete results and a high
quality of their skincare, people who are looking for level experience of use.
products that work but which are also coherent with Claudia Stagno

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