Page 57 - EM - EXPORT MAGAZINE PERFUMERY EDITION

PLISSON LAUNCH

PARIS 1808

FROM SHAVING ICON TO A NEW VOICE IN NICHE FRAGRANCE

Founded in 1808, Maison Plisson Paris 1808 has
long been a reference in French luxury for its luxury
shaving and grooming accessories. Representing
French elegance at its best, the Maison’s objects are
used by men who shape and have shaped the world,
such as Napoleon Bonaparte. Today, this heritage
takes on a new olfactory form. Collection 1808 is
a natural continuation of the Maison’s values, with
precision, noble materials and the enduring power
of symbols. Under the direction of Isabelle and
Thomas Villeneuve, co-owners of the Maison, this
first fragrance chapter looks back to Napoleon’s
life and forward to a modern, quietly magnetic
masculinity, one that balances strength and grace,
“eagle and feather.”

A new chapter with the same values The Parisian grooming
The fragrances are crafted with the same spirit as
its grooming tools, made to travel with their wearer house extends its universe,
through all the terrains of modern life.
Each fragrance is designed in Paris from noble raw opening a new chapter
materials and composed by internationally-renowned
master perfumers, given creative freedom.
Although conceived with a male figure in mind, the
fragrances are deliberately universal. Their elegance, Each of the six fragrances in this
balance and nuanced contrasts make them naturally first collection interprets a different
wearable by anyone drawn to perfectly crafted, quietly facet of Napoleon’s outer journeys
distinctive scents. The bottle is square, solid and and inner landscape, while speaking
assured, with a compact feather motif engraved into directly to contemporary men (and
the glass and echoed on the satin-finish gold cap. On women) who value presence over
the embossed carton, a feather-like pattern appears noise. They all come in 100ml spray
as if taking flight, while the Plisson eagle sits proudly bottles, in a Travel Set of six 15ml
on the cap. The object speaks the same language as bottles and in a Discovery Set of 6
the fragrances: strength and lightness, power and x 2ml. The fragrances making up
nuance, heritage reimagined for the present. this new facet of Maison Plisson
Several key ingredients, such as Hinoki wood from are Noblesse des Bois, Voyage de
Okayama, Japan, Patchouli from Indonesia and Vanilla l’Empereur, Laurier Impérial, Jour de
from Madagascar, are sourced through responsible Sacre, Âme Insulaire and Le Temps
programmes in line with the Maison’s long-term vision. des Conquêtes.

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