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C OMP ANY

PARLUX AT COSMOPROF

WORLDWIDE BOLOGNA 2025

Quality, technology and reliability for the three new

professional Parlux products officially presented at the show

The presence of Parlux at the 56 edition allow you to return to the last setting for took care of demonstrations and live
th
of Cosmoprof did not disappoint its fast, immediate use; in addition, it comes shows on the practical use of the new
addicts and new fans, with the event with a patented twisting cable (STC tools, which were highly appreciated by
being confirmed as one of the most Special Twisting Cable) and an Air Ionizer the professionals due to their technical
important trade fairs in the world in the Tech system (negative ion emission) features and the real creative possibilities
beauty, hair, cosmetics industry and as well as a new sponge filter which is they offer. Besides their construction and
this year it registered an increase in washable and replaceable for quick and advanced technology qualities, they are
the number of exhibitors and visitors easy maintenance. The Cosmoprof 2025 available in different colourful versions
compared to previous editions. visitors were particularly curious and which can offer additional happiness
Many visitors, mainly professionals who, interested in discovering the offerings of and a breath of fresh air for your place of
stopping by the Parlux booths in halls the new Parlux products. In a dedicated work and are suitable for any hair salon.
33 and 35, could directly realize how corner of the Parlux booth at the Hall The three new 2025 Parlux models reflect
research and development, innovative 33, visitors could test at first hand the the Italian company’s philosophy
technologies and the aim for satisfying Elysium® hairdryer and above all the that has always been assuring and
all hair stylists’ professional needs, Setra® and Evolis® irons, nowadays warranting reliability, quality tools
are present in all the Parlux models, indispensable tools to create the for any demanding professional
especially in the brand new, small trendiest hairstyles of the season. or user, both in Italy and abroad.
Elysium® hairdryer as well as in the These two new models are supplied
Setra® and Evolis® irons. As usual for the with the innovative accelerometer, a
well-known “made in Italy” brand, these device acting in the “Low Mode Power
are ultra-performing and safe appliances Mode” (after 5 minutes of not being
which are always reliable and energy used, the temperatured is decreased
saving; they will surely be valuable without turning the tool off, allowing
aids for the work of any hair stylist. greater energy saving and safety during
The new hairdryer is extremely small, use) and a special plasma coating with
lightweight and powerful (2300 watt) and sliding, anti-adhesive and anti-friction
presents a digital technology (choice of properties for surprising results on the
3 speeds and 3 temperatures allowing client’s hair which will be always glossy
the selection of 9 combinations). Its on and silky-smooth. At the Parlux booth at
and off button and its memory function Pavilion 35, the styling group Threedom,

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