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EVENTS

MAKEUP IN PARIS 2025

Celebrating 15 years of beauty innovation

include an exclusive Louvre visit, with of The Makeup Fair Series; PopUp in
participants able to enjoy a private Lab, for a hands-on session of cosmetic
tour of the Louvre, exploring iconic creation with Luisa Oliva and her team,
works of art such as the Mona Lisa and experimenting with natural ingredients
Botticelli’s Venus and the Three Graces; and unique formulations and the
the African Beauty Corner, showcasing Secondary Packaging Showcase,
the rich heritage and innovative to discover cutting-edge packaging
products of African beauty brands, solutions that enhance product
guided by Omolola Faleye, Founder appeal and sustainability.

THE CONFERENCE PROGRAMME AND INNOVATION AWARDS
MakeUp in Paris is thrilled to announce The two days of the event have a full calendar of talks, ranging from the Rise of Men’s
th
its 15 anniversary edition, taking place Skincare and Grooming, How AI is Empowering the Beauty Market, the Vibrant British
on 18-19 June 2025, at the Carrousel Beauty Market and The Valuer of Beauty on the first day, 18 June, while on the second
du Louvre in the French capital. day, 19 June, topics will include Trending Asian Ingredients, Holistic Haircare Treatments,
This milestone event will honour The Rise of African Beauty Brands, Fashion & Makeup Synergy and Beauty in 2040.
the evolution of the beauty industry The Innovation Awards comprise the IT Awards, which recognize the best innovations in
and showcase the latest trends, accessories, formulation, full service and packaging; the Ocean Beauty Award, celebrating
innovations and key players marine-resource-based innovations that preserve ocean ecosystems and Beauty Tank,
shaping the future of cosmetics. a platform for emerging brands to pitch their unique concepts in makeup and skincare.
The highlights of the event will

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