Page 66 - EXPORT MAGAZINE

REPOR T

I first started, I knew I wanted to build more than
just a skincare brand – I wanted to create a space
where Saudi women could grow, learn and succeed.
Today, we are proud to prioritize hiring and training women,
giving them opportunities in manufacturing, marketing,
and business development. Seeing them flourish in their
careers and knowing that MZN Bodycare plays a role in their
journey is one of the most rewarding aspects of this business.”
Over the last decade the brand’s impressive
growth stems from three core elements
of authenticity, quality and community engagement.
Muzon’s focus on creating products that resonate
with local consumers, addressing their specific skincare
needs with natural ingredients and maintaining strict
quality standards clearly showcases the importance
Alice Abdel Aziz
of these values in the Saudi market. Her connection
to the consumer goes deeper as her products tell
the story of the region’s heritage with modernity. Entrepreneur, Digital Influencer, Media Personality and
“Using natural and locally sourced ingredients isn’t just Founder of Take Me To Wonder Alice Abdel Aziz is one
a business decision: it’s a way to honor memories of of the new beauty trailblazers looking to enter the Saudi
my childhood and bring them to life through skincare. Arabia market. As she explains “I first started my career in
Ingredients like date seed oil, Moringa Peregina oil, reality TV, my show was on a Saudi broadcasting channel
pomegranate extract and frankincense hold deep so my first supporters and my core community is actually
cultural significance and offer incredible skincare benefits. based in this country, that’s why it has such a special place
I see MZN Bodycare as an opportunity to provide in my heart so once the brand is present here it will be a full
cruelty-free, sustainable, and locally inspired formulations circle moment for me.” Since launching, Take Me To Wonder
that not only nourish the skin but also tell a story has become a phenomenal success with impressive results
of heritage and authenticity.” that demonstrate how Alice’s vision “to create products

The brand’s presence in major pharmacies,
premium retail locations, boutique stores and
high-end spas across Saudi Arabia and the UAE
is combined with their very genuine customer connections.
Social media particularly Instagram and TikTok is
playing an important role in the customer journey,
making education and engagement more interactive
but this also highlights the importance of transparency,
influencer recommendations and reviews.

62
62 www.exportmagazine.net www.exportmagazine.net