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INTER VIEW
GAMA Italy Professional
Engineering Innovation into
the Future of Hair Technology
From the development of Quick Heat and new geometry of drying. Its spherical
Instant Heat technologies—designed design—compact, balanced, and
to drastically reduce styling time— to designed to fit in the palm of the hand—
its state-of-the-art Green factory in redefines ergonomics and interaction,
Gossolengo (Italy), to the breakthrough offering unprecedented freedom of
iQ Line, GAMA has consistently movement and control. Powered by a
redefined performance, ergonomics, high-speed digital motor and enhanced
and efficiency. The original iQ hair dryer by the energy efficient Venturi effect,
marked a turning point by combining Sfera delivers professional-level
ultra-lightweight construction, weighing performance in an ultra-light format.
only like a smartphone at 294g,
with high-speed digital motors and
intelligent systems, establishing a new
paradigm in professional drying. At
the heart of this evolution lies a clear
philosophy: anticipating the needs
Innovation has always been at of professionals before they become
the core of GAMA Italy Professional. explicit market demands. GAMA’s
Founded in 1969 in Bologna, R&D works in close collaboration
the company introduced the world’s with hairstylists globally, transforming
first mass-produced professional real-world insights into advanced
hair straightener, setting a new technologies that enhance usability,
benchmark for the industry. protect hair health, and improve
Since then, GAMA has continuously workflow efficiency. This continuous
evolved, transforming technological pursuit of innovation culminates today
research into practical solutions in the Made in Italy iQ Sfera, a product
for hairstylists worldwide. This that represents a radical rethinking of
innovation-driven mindset has shaped the hair dryer itself. More than a new
every stage of the company’s growth. device, Sfera introduces a completely
Intelligent thermal management
systems ensure consistent results
while reducing heat exposure,
aligning with GAMA’s broader
commitment to efficiency and
sustainability. With a presence in over
70 countries and a fully integrated
international structure, GAMA continues
to strengthen its role as a global leader
in professional hair technology.
Sfera is not just the latest innovation—it is
the expression of a long-standing vision:
to challenge conventions, anticipate
the future, and redefine the
standards of professional styling.
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