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C OMP ANY
DOTT. SOLARI COSMETICS:
THE HERITAGE OF A LONG
FAMILY TRADITION
A GROWING COMPANY ON THE CUTTING EDGE
STRONG FAMILY TRADITION
The company was founded in 1985: dott. solari
cosmetics has been taking care of hair for
almost forty years by producing and distributing
professional hairdressing products throughout Italy
and around the world. A strong family tradition has
always been supported over the years by a growing
passion for the sector. Thanks to craftsmanship
in product preparation and the ultimate care for
research and attention to detail, dott. solari cosmetic
lines are constantly appreciated by customers.
THE HEART OF PRODUCTS
A complete range of professional hair products is offered, from color to
care, from styling to treatments. The product lines are supported by specific
training courses for every need, hair
fashion collections, social media
communication, a constantly updated
website, advertising in magazines and
targeted communication for salons.
Great importance is given to the
sharing of ideas with customers, who
guide the company according to their needs, as well as to the continuous training of
the staff. Passion for the work carried out inspires new ideas every day. Strong belief is
placed in innovation, constantly updated formulas, and high-quality ingredients.
S
FROM THE 70 TO THE PRESENT: A FAMILY STORY
The barber shop business started by the Pietro Solari joins the company in 1995 Registration of
Solari family in 1840 has been sold. and develops distribution throughout the new and
the beginning northern Italy through a network of current trademark
on 31 Oct.
wholesalers and distributors.
– the 70s – the 90s 2007
the 80s the 00s 2011
Giuseppe Solari undertakes the business The company changes its name Marta Maradini, Pietro Solari's wife, joins
of professional products distribution for to Vertigo srl and the distribution the company to develop marketing and
hairdressers in Somaglia. In 1985 he founds of the Italian brand dott. solari communication. International distribution
the production company Erbochimica Snc. cosmetics is expanded. of the dott. solari cosmetics brand begins.
44 www.exportmagazine.net

