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C OMP ANY



                           DOTT. SOLARI COSMETICS:


                            THE HERITAGE OF A LONG

                                       FAMILY TRADITION




                    A GROWING COMPANY ON THE CUTTING EDGE





                                                                             STRONG FAMILY TRADITION
                                                                             The company was founded in 1985: dott. solari
                                                                             cosmetics has been taking care of hair for
                                                                             almost forty years by producing and distributing
                                                                             professional hairdressing products throughout Italy
                                                                             and around the world. A strong family tradition has
                                                                             always been supported over the years by a growing
                                                                             passion for the sector. Thanks to craftsmanship
                                                                             in product preparation and the ultimate care for
                                                                             research and attention to detail, dott. solari cosmetic
                                                                             lines are constantly appreciated by customers.

            THE HEART OF PRODUCTS
            A complete range of professional hair products is offered, from color to
            care, from styling to treatments. The product lines are supported by specific
                                              training courses for every need, hair
                                              fashion collections, social media
                                              communication, a constantly updated
                                              website, advertising in magazines and
                                              targeted communication for salons.
                                              Great importance is given to the
                                              sharing of ideas with customers, who
                                              guide the company according to their needs, as well as to the continuous training of
                                              the staff. Passion for the work carried out inspires new ideas every day. Strong belief is
                                              placed in innovation, constantly updated formulas, and high-quality ingredients.


                                  S
            FROM THE 70  TO THE PRESENT: A FAMILY STORY

       The barber shop business started by the   Pietro Solari joins the company in 1995   Registration of
        Solari family in 1840 has been sold.  and develops distribution throughout        the new and
         the beginning                      northern Italy through a network of         current trademark
                                                                                           on 31 Oct.
                                              wholesalers and distributors.
          – the 70s –                            the 90s                                2007






                               the 80s                             the 00s                                    2011



                        Giuseppe Solari undertakes the business   The company changes its name        Marta Maradini, Pietro Solari's wife, joins
                         of professional products distribution for   to Vertigo srl and the distribution   the company to develop marketing and
                       hairdressers in Somaglia. In 1985 he founds   of the Italian brand dott. solari   communication. International distribution
                        the production company Erbochimica Snc.   cosmetics is expanded.              of the dott. solari cosmetics brand begins.




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