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C OMP ANY

ATELIER OF COLOR – SILVIO MORA

Where colouring becomes brand identity

The selected ingredients combine
new-generation nourishing and
emollient active ingredients, developed
to guarantee not only high colour
performances, but also protection and
well-being of the hair. The result is
colouring that combines shine, depth
and respect of the hair fibre.

Technological innovation is a
fundamental pillar of the Atelier,
the formulations are developed
according to the most advanced
international standards, ensuring safety,
reliability and professional results.
Alongside this there is a distinctive
element: the presence of exclusive
patents and proprietary compounds,
designed to transform colouring into a
sensory and performing experience.
But what really makes the Atelier of Color
unique is the all-round support. From
the phase of research and development,
On the contemporary scene of hair Each colour line comes to life through to the launch strategy, each customer is
beauty, personalization is no longer a highly personalized process which accompanied by a consulting approach,
a plus. But a strategic necessity. involves every detail: from the definition which includes technical skills and
It is from this vision that the Atelier of of the colour range to the development a marketing vision. It is a complete
Color by Silvio Mora comes into being: of the visual identity and packaging. accompaniment, conceived to translate
a creative and technical laboratory It is a process that is constructed an idea into a concrete and competitive
where hair colouring becomes together with the customer, with project, ready for the market.
a made-to-measure project, the aim of creating products that are The Atelier of Color by Silvio Mora is,
conceived to give shape to distinctive unique, coherent and perfectly in a word, the place where creativity
and recognizable brands. aligned with the brand positioning. and science meet; a space where colour
More than a simple service, the Atelier At the base of every formulation, there is not only a product, but becomes
is a sartorial approach to Private Label. is a constant search for quality. the authentic expression of a brand.

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