Page 60 - EM - EXPORT MAGAZINE

LAUNCH

ACQUA DI BIELLA

150 YEARS OF SOPHISTICATED

AND BEAUTIFUL PERFUMES

The origins and inspiration

Acqua di Biella takes its name and origins from a
city known all over the world for its fine wool and
magnificent fabrics, located in the heart of ancient
Piedmont. The surrounding landscape, full of charm
and atmosphere, is the canvas on which the creativity
of Acqua di Biella lives and evolves.
The strong connection with the land of its birth
ensures their continuity and authenticity of this
historic brand, making Acqua di Biella fragrances
Acqua di Biella is a long-established Italian brand of perfumery: it was unique and inimitable. It is precisely the landscape
founded in 1871 and in 1878 it became Official Supplier to the Royal House around Biella and further afield that has inspired
of Savoy. For 150 years, four generations of the same family, the Cantono the Acqua di Biella fragrances.
family, have carefully passed down their knowledge and passion for the Its meticulously natural formulations blend the
magnificent art of perfume making. Every fragrance features the rarest delicate scent of Alpine flowers with the vibrant
essences and, thanks to the family’s legendary gift of perfume making, essences of Mediterranean flora.
these are translated into sophisticated and beautiful perfumes, treasures The use of pure and precious essential oils, combined
to be prized for their purity, their history and their breathtaking beauty. with artisanal craftsmanship and a long-standing
Each Acqua di Biella fragrance is a ‘poem’ that interprets authentic and tradition, ensures its status as a distinguished classic
intense atmospheres through unusual combinations and rare, precious Italian brand - a celebrated example of excellence in
essences, the result of a long and elaborate creative process. the finest Italian perfumery.

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