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EVENTS

InterCHARM Korea

WILL BE HELD AT COEX, SEOUL FROM 2-4 JULY

The Global Total Cosmetics & Beauty Show ‘2025 InterCHARM
Korea’ is set to take place at COEX, Seoul for three days from
July 2 to July 4. This marks the 23rd edition of the event, co-
hosted by Seoul Messe Co., Ltd. and Reed K Exhibitions Ltd., and
annually certified by the Ministry of Trade, Industry, and Energy
as a global beauty industry trade exhibition. Over the years, it
has earned accolades as a must-visit global event, with more
than 3,000 international buyers from 50 countries attending
annually, cementing its status as the exhibition where global
buyers converge. The recently held exhibition, which is the
largest in the country, featured participation from 461 domestic
and international companies with 604 booths.
It attracted over 3,000 overseas buyers from 25 countries,
providing various business opportunities and programs, What to Expect at InterCHARM Korea 2025

establishing itself as a prominent global B2B event. Invitation of the Largest-Ever Overseas Big Buyers : This year,
InterCHARM Korea is expanding in scale to become the largest
• Simultaneously held with ‘in-cosmetics Korea’, The First beauty and cosmetics trade fair in South Korea. The organizers
Global Total B2B Professional Beauty Show in Korea are allocating their largest-ever budget to host extensive offline
will be launched under the slogan ‘360 Degree Beauty consultation meetings, personally inviting key buyers from
Journey: from Personal Care Ingredients to Products’. major countries, including the Americas, Europe, Japan, and

• Supporting the Entry of K-Beauty into the Global emerging markets in Southeast Asia, thereby creating a platform
Market by Simultaneously Hosting a Consultation for domestic companies to enhance their overseas export
Meeting with over 200 Overseas Buyers. opportunities. All About That Beauty Seminar: Attendees can
• Providing International Business Networking expect a wealth of insights into the latest beauty and cosmetics
trends, technologies, and sustainability during the ‘All About
Opportunities through Hosting Global Market That Beauty Seminar’. The semiar will also serve as a networking
Trend and Business Seminars.
opportunity to discuss the industry’s future.
Experts from the beauty and cosmetics industry will share
Starting from 2024, InterCHARM Korea has been held the latest information and practical experiences, providing
simultaneously with the global personal care ingredients attendees with fresh ideas and perspectives.
exhibition ‘in-cosmetics Korea’, creating a global total B2B It is expected to be a venue where business opportunities can
professional beauty show where attendees can see everything be actively expanded through networking with global experts.’
from cosmetic ingredients to finished products in one place. Through the hosting of InterCHARM Korea from July 2 to July 4,
As a result, there was a 47% increase in participating companies we will do our utmost to provide various business opportunities
and a 61% increase in visiting buyers. The simultaneous hosting to cosmetics companies and buyers from around the world.
will continue in 2025, and visitors can attend both exhibitions Additionally, by laying the foundation as a global exhibition in
without an entrance fee with pre-registration. 2025, we plan to hold the largest exhibition again in the country
(On-site registration costs 20,000 KRW) Detailed information in 2026, using the entire COEX from the 1 to the 3 floor,
st
rd
and pre-registration can be checked through the link. together with ‘in-cosmetics Korea’.
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