Page 18 - EXPORT MAGAZINE

C OMP ANY

THE BRAND NEW PARLUX ELYSIUM®
HAIRDRYER PRESENTED IN PRAGUE PARLUX HAIRDRYERS ALWAYS
CLOSE TO HAIRDRESSERS
th
On May 20 , the brand new Parlux AND TRAINERS
Elysium® was officially presented in
th
th
Prague to a public of Czech professionals On May 17 and 18 , two full
at a major hair show organized at the hairdressing training days were
Sategs hotel, 02 Arena, where it was held at the Juvara Theater in Turin,
widely used on the stage. Around 200 curated by the Firriolo hair salon,
participants - hair professionals and a well-known name in hairstyling
influencers - appreciated the styles in Piedmont. On this occasion,
and creative performances of three the Firriolo hair salon and its
famous local hairstylists, who worked team prepared a training course
exclusively with the new Parlux Elysium® containing practical and theoretical
mini hairdryers. The latest model from lessons, live demonstrations and
the Italian manufacturer is attracting • Repairable structure for true small live fashion shows to learn
interest and success due to its small sustainability and reduced maintenance and then practise all the trendiest
size and weight, but above all due to its costs. hair fashion styles. 25 participants
latest generation oversized digital motor • Patented STC - Special Twisting Cable coming from different European
(for ultra-fast and constant drying) and for unrivalled freedom of movement. nations were able to experiment
optimal ergonomics (balanced handle • Non-heating front body for a secure on mannequin heads and with
and compact design) as well as these grip at all times. new cuts, brand new colours
additional professional features: • Antibacterial silver powder coating for and innovative styles, working
• Air Ionizer Tech technology for soft, maximum hygiene. exclusively with Parlux professional
brilliant hair without a frizz effect. • Three nozzles included for versatile and hairdryers which can satisfy all
• 3 speed, 3 temperatures which can be precise styling (SLIM, large AirFusion, professional hairdressers’ needs.
personalized in 9 different possibilities. narrow AirFusion). The most complex and elaborate
• Memory function to find the last setting In addition to representing the values of demonstrations were performed
used. high quality, effectiveness and product by the team leader, Andrea
sustainability that have Firriolo with the help of the Parlux
always distinguished ETHOS®, smart and classical
every Parlux appliance, design hairdryers which are
the new Parlux Elysium® completely digital, both its motor
hair dryer is already and user interface. This model
destined to become allows personalized drying thanks
a “must have” tool, to the possibilities of choosing
including at professional from 3 speeds and temperatures
salons in the to obtain 9 combinations, for
Czech Republic. the right drying according to the
creative needs of the moment.
PARLUX FOR THE PREVENTION the help of other companies wishing This latest hairdryer, like
OF BREAST CANCER to link their image to important social other Parlux models, is one of
topics, is planning and organizing hairdressers’ favourite appliances
As part of the charitable activities private and public prevention days both in salon and on many
Parlux has been supporting in Italy devoted to the prevention of breast different occasions such as
and abroad, a new initiative has been cancer, prostate cancer , skin backstage, fashion shows and
added, this time in the area where the melanoma and cardiovascular diseases. training courses. Thanks to their
leading manufacturer of professional On 25 May, a mobile unit in Trezzano sul lightweight, ergonomics, power,
hairdressing equipment is based Naviglio allowed its female citizens aged sturdiness and optimal balance,
and has been operating for some time. 35-45 to have a free mammography or a Parlux products are the favourites
Parlux, together with other local preventive echography. This was a very of those who use it many hours
companies, sponsored a day devoted to good opportunity, once again showing per day, without suffering
breast cancer prevention organized by that Parlux is sensitive to social topics problems in the arm and shoulder.
Welfarecare. This benefit company, with supporting this kind of project.

16 www.exportmagazine.net