Page 73 - EXPORT MAGAZINE

INTER VIEW

Ultimately, this is all about giving EM: The Nazih Group is a guarantee
INTERVIEW WITH high end salons the added value of success. Their experience in hair,
FABIANA VIALE, they need to distinguish themselves beauty and nails is undisputed.
FABY’S FOUNDER and enable premium, differentiated They have long represented
services and lasting client loyalty. leading Italian brands
in professional haircare.
EM: You have recently signed a Now that FABY, a 100% Italian
distribution agreement with a major brand, joins their portfolio,
player in the GCC. Is this an important what can we hope for?
turning point for FABY? Can you FV: Consistency, scale and quality
share the distributor’s name and of execution. Nazih’s professional
when the official launch is expected? network, education hubs and service
FV: It is a strategic milestone. culture are an excellent match for
We can confirm the partner is the Nazih our values. Together we aim to make
Group, a leading operator in the region. FABY the go to Italian nail brand
We’re aligning training, assortments across the GCC through solid
and launch activations together; availability, tailored education,
the official rollout is scheduled and inspiring colour stories.
in the near future, with timing Over time, you can expect a strong
coordinated market by market. presence at regional events, dedicated
The objective is simple: a best training for technicians, and curated
in class introduction that sets salons launches that speak to local tastes
up for success from day one. while preserving FABY’s Italian identity.
Fabiana Viale, Faby’s founder, Claudia Stagno
and Hamad Nazih, Nazih Group CeO

EXPORT MAGAZINE: FABY is an
abbreviation of your name, Fabiana,
an inspired choice reflecting the
expertise of someone who has
dedicated her career to beauty and
nails. The company you founded
with your husband, Piermario, now
sees your children Alberto and
Alessandro continuing the journey
with determination and skill.
What gives you particular satisfaction
at a time when the nails market
is facing various challenges?
FABIANA VIALE: Above all, I’m proud
of the continuity of our vision, seeing
the next generation advance FABY
without compromising our values and
of the daily feedback from professionals
and clients who tell us they feel the
difference: compliant, sustainable
products that truly perform.
We chose the more demanding road:
cleaner formulas, rigorous testing,
continuous education and today
the market expects exactly that.
The satisfaction we witness in the most
exacting salon environments remains
our most meaningful confirmation.

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