Page 8 - EXPORT MAGAZINE

C OMP ANY
BEAUTY WITHOUT BORDERS
A Made in Italy Strategy
That’s Winning Over Global Markets
From brand
heritage to strategic
expansion, MyLuna
is strengthening its
presence worldwide
with Italian know-how
and innovation
For over a decade, MyLuna Group
has been a key player in both Italian
and international markets, active in
private label and through brands like
Compagnia delle Indie, Lady Venezia,
and Liabel. Its portfolio includes
make-up, skincare, fragrances,
and homecare, with a focus on
innovation and smart pricing.
MyLuna has seen double-digit
growth for four consecutive years.
After closing 2024 with a
20% increase in turnover,
the upward trend continues in 2025,
with another 20% growth recorded in
the first half of the year. Furthermore,
MyLuna Group will soon open a new
MYLUNA
25,000 m² logistics hub in Italian excellence—honoring its
Badia Polesine (Rovigo), just 2 km rich legacy of exploration and
from the A31 exit. The 11,000 m² exotic allure, while reimagining
operational area, expandable it through a contemporary lens.
by 4,000 m², will be dedicated Nearly two years after its relaunch,
to storing finished goods and can hold Compagnia delle Indie continues
over 35,000 pallets at full capacity. to expand and reach new markets.
These achievements reflect the Between April and December
effectiveness of MyLuna’s strategic 2024, the brand doubled its retail
investments, including the acquisition footprint, recording steady
of Compagnia delle Indie, monthly growth of 10%. Today, its
a renowned Italian brand established products are distributed in over
in the 1990s and firmly embedded 2,000 multibrand stores in Italy
in the public imagination thanks and abroad. The brand features
to its iconic television campaigns. unique fragrances inspired by
With this initiative, MyLuna dreamlike metaverse scenarios
set out to revive a symbol of and scented worlds of imagination.
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