Page 38 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

FILA SUPERBUBBLE

BODY MIST

WHEN SCENT MEETS STYLE

THE NEW STATEMENT IN FRAGRANCE FOR GEN Z

After making waves in the fashion world with its bold, oversized sneakers, FILA now brings
the same expressive energy into the world of fragrance with Superbubble Body Mist—a collection
of body mists that translates streetwear attitude into olfactory form. FILA Superbubble Body Mist
is not just a scent—it’s a statement. Each fragrance captures a different personality.
Faithful to the visual world of the Superbubble sneakers line, the new body mists collection

bursts with gourmand notes, bubbly shapes, and unapologetically vibrant hues.

Yellow Cloud
Creamy, nutty, dreamlike
Yellow Cloud is the softest and most enveloping of the trio:
a soft, comforting gourmand that blends the sweetness of
almond and red berries with a hint of toasted pistachio. The
heart reveals floral notes of jasmine and heliotrope wrapped in
coconut milk, while the dry down settles into warm sandalwood,
creamy vanilla, and caramel.

Pink Glam
Glamour meets indulgence
Pink Glam is a flirtatious, irresistible mist with a lush soul, a
deliciously indulgent scent where milky caramel leads into a
heart of golden honey and velvety tonka bean. The base is soft
and sensual, with comforting vanilla and clean white musk for a
touch of understated elegance.
A lifestyle scent collection with sneaker DNA
With its bold design and 250ml format, the FILA Superbubble Red Pop
Zesty energy with a sparkling twist
Body Mist line is the olfactory extension of a style-driven
generation. These are not just sprays—they’re collectable Red Pop is the most vibrant and explosive member of the
icons, meant to match your outfit, your sneakers, your vibe. Superbubble family. A sparkling, citrusy opening of orange,
By bridging the codes of streetwear, pop culture, and bergamot and candied lemon gives way to a floral bouquet of
perfumery, FILA has created a fragrance collection that is orange blossom, red rose, and heliotrope. The base is rich and
wearable, layerable, and 100% on trend. modern, combining vanilla, soft woods, caramel and a trace of
grey amber.

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