Page 12 - EXPORT MAGAZINE

C OMP ANY

FASHION, HAIR STYLING creative workshop, where a dialogue
AND INNOVATION: between fashion and hairstyling
THE PARLUX AND OREA MALIÀ took place in an atmosphere of
EVENT LIGHTS UP THE MFW25 research and contamination.
This synergy conforms the
During the Milano Fashion Week, experimental vocation of Orea Malià
the long-established hair concept and the role of Parlux as a trusted
store Orea Malià hosted an exclusive ally of professionals. It was an event
event which brought together that successfully combined urban
fashion, hair styling and innovation. energy and an innovative spirit,
The evening saw the collaboration putting on to the runway – and off
between Parlux, the Italian leader it - the future of fashion and style.
in the production of professional the new uniforms for the Orea Malià
hairdryers, and PANC, an upcoming staff, the capsule collection
brand which reinterprets gorpcore High Tech and the Handsfree
with genderless, inclusive and System accessory, the symbol
sustainable collections, together of the brand’s innovative design.
with the hairstylists of the Accompanied by the DJ set of DJ
Orea Malià team who created Zareen, the evening stood out for
audacious and original looks thanks its dynamic and urban character,
to the professional hairdryers Parlux conforming Orea Malià as a space
Elysium – compact, digital and with for research and experimentation
a futuristic design - and Ethos, the and conforming the commitment of
perfect balance between technical Parlux and PANC in supporting the
excellence and traditional style. evolution of style, trends and quality.
During the event, PANC presented The evening thus became a real

THE MOST PRESTIGIOUS PARLUX with a latest generation mini
HAIRDRYERS ON SHOW IN LAS VEGAS digital great power motor offering
optimal ergonomics and balance
th
th
Last 15 ,16 ,17 July, the COSMOPROF to get efficacious and very quick
th
NORTH AMERICA was held at the dryings – therefore offering much
Mandalay Bay Convention Center in more interesting performances for
Las Vegas. As usual, Parlux attended professionals of the hair&beauty
nd
this 22 edition of the trade exhibition industry. It is supplied with 3 speeds and
at the booth organized by the local 3 temperatures allowing the selection of
distributor, Turbo Power and presented 9 heat combinations to be able to suit
all their latest hairdryers which are the hair drying according any hair need.
models especially appreciated by the In addition, its memory function allow
professionals even In the States, thanks to find again the latest setting when you
to their design and their strictly “made turn the device on. Its Air Ionizer Tech
in Italy” technical advanced features technology ensures brillant, soft hair. Its
featuring the Parlux hairdryers for long patented STC cable allows the operator
time. Among the most sought-after an exceptional freedom of movement.
bestsellers and already present in many It comes with three nozzles (SLIM, From left: Ms Elisa Parodi, general director of
Parlux together with the U.S. Parlux distributor,
salons in the States, Parlux Alyon®, AirFusion large, AirFusion narrow) and
Damiano Petruccelli of the Turbo Power company
Parlux Digitalyon®, Parlux Ethos®, may become the ideal companion for
will also be joined by the brand any hairdresser to be able to express many novelty products and services
new Parlux Elysium®, officially one’s own creativity both at the hair were shown on specific areas,
presented in Las Vegas. salon or on stage. At Cosmoprof North such as those called Discover Beauty
It is a modern, professional hairdryer America, apart the booths of the most and Beauty Vanities and them too,
having reduced weight and sizes internationally well-known trademarks, got the vivid interest of visitors.

10 www.exportmagazine.net