Page 38 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

MALVA 1979

A NEW BRAND TELLING SENSORY STORIES

THROUGH THE LANGUAGE OF FRAGRANCE

Malva 1979 is the new brand of artistic perfumery
created by Malva Moncalvo, a pharmacist, trainer and
expert in olfactory chemistry. It represents the creative
expression of the founder at the height of a quest to
explore the bond between science, memory and emotion.
The brand’s debut consists of the launch of nine eau
de parfums, each of which is conceived as a sensory
journey that can tell stories of emotions, memories and
impressions through the language of the fragrances and
nature. The creations are the result of the encounter
between scientific precision and creative sensitivity,
reflecting the academic training of the founder and
her passion for the olfactory and sensory world. The
first fragrances represent various facets of the sensory
universe imagined by Malva Moncalvo: from fresh and
luminous notes to more intense and enveloping ones.
Each essence has been developed with special attention
The fragrances at each phase of the production, from the selection of
Pied Dans l’Eau captures the essence of the sea breeze, the the raw materials to achieving the perfect harmony
freshness of the waves and the freedom of wide open spaces. It between the top, heart and base notes, to emphasize
takes the mind away to an uncontaminated coastline, where the
wind brings saline notes, ozone-infused accents and the purity the evocative power of the fragrance on the memory
of crystalline water. and emotions. The same care and attention to detail
Nude Essence is delicate and enveloping, conceived to melt into have been paid to the packaging, which stands out for
the skin naturally, enhancing tis warmth and leaving an intimate the quality of the materials and the minimalist, yet
and sophisticated olfactory imprint. It becomes an extension of refined, style of the graphics.
the person wearing it, evoking a sensation of softness, comfort
and discreet sensuality. Amber Diary is the story of a sensory journey into the unknown,
Moon Blooming is an olfactory journey into the intensity of the where matter becomes soul. It is an ode to the infinite, to
night, when the tuberose releases its hypnotic and sensual aroma. suspended time and to the freedom to go beyond the path that
The fragrance celebrates the beauty of this flower, with an exotic has already been traced out.
touch given by the note of coconut which amplifies its softness, Note of Silence is a sensory journey between silence and interior
together with the enveloping base notes of wood and musk. depth. Incense, entwined with mystic woods, golden resins and
Sun Mix concentrates all the energy of a fruit cocktail on a spices, create a contemplative and ethereal fragrance.
summer’s day. Citrus notes merge with solar ones, in a radiant Happy Birthday evokes the suspended second just before the
balance. A warm and persistent subtle note, like the memory of birthday cake candles are blown out: the freshly-cut cake, sugar,
a flamboyant summer sunset, is introduced into the base. warm wax and the light echo of the flame that has just gone out.
Tropical Latte has been conceived to evoke carefree sensations, Leather Soul is an olfactory tribute to the nobility of leather
absolute quiet and the soft sensuality of sun-ripened fruit. It and the adrenaline of the race, the refinement of the equestrian
evokes the warmth of a tropical island where the light is soft, time world and vintage racing cars. It is a fragrance that combines the
flows languidly and every breath is full of creamy sweetness. strength of the present and the nobility of the past.

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