Page 18 - EXPORT MAGAZINE

C OMP ANY
PARLUX ELYSIUM®,
THE TECHNOLOGICALLY
ADVANCED DIGITAL HAIRDRYER
GAINS THE INTEREST OF ASIAN
AND MIDDLE EAST HAIRDRESSERS
At the two most important Middle
Eastern and Asian International trade
exhibitions or better, Beautyworld
Middle East and Cosmoprof Asia, that
were held respectively in Dubai last
October and in Hong Kong from
November 11 -13 , the latest Parlux
th
th
Elysium® hairdryer received great
approval from professionals .
At Beautyworld Middle East in particular,
an excellent meeting point for the
company, thanks to its several excellent
technical features: Its increased, latest
generation digital motor allows for
efficacious, ultra quick, reduced weight
and sizes, well balanced handle and
compact design, Air Ionizer Tech
technology for soft, brilliant frizz-free
hair, 3 speeds, 3 temperatures to be
personalized into 9 configurations and a
memory function to find the latest setting.
The STC patented swivel cable, Special
Twisting Cable, is very useful and
practical for maximum freedom of
movement during use as is the anti-
heating front body, the three nozzles
included for precise, creative styling
(SLIM, AirFusion large, AirFusion
narrow) and silver powder anti-bacterial
treatment for maximum hygiene.
The same interest and approval
was recorded at Cosmoprof Asia,
the major trade exhibition which this
year was attended by some 2700
exhibitors coming from 46 countries
and almost 70 thousand visitors.
The Parlux Elysium® hairdryer was
the star at the booth of the distributor
Renovo Essentials, which became
a meeting place for several Asian
hairstylists. Their curiosity was
satisfied when they tested directly
the lightweight, powerful and
Andrea Lavazza, Export Manager Parlux (in the efficient “Made in Italy” tool which
middle), with two members of the Nazih Group team
is soon to become a “must” at
many hair salons all over the world.
supply and demand of quality products Every Parlux attendance at International
and services in the hair & beauty world exhibitions confirms how the Italian
for Middle Eastern countries, the Parlux brand’s products have been esteemed
booth organized by the distributor, and recognized for over four decades,
the Nazih Group, visitors appreciated due to their professionalism
the latest hairdryer of the famous Italian and the quality of production.
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