Page 36 - EXPORT MAGAZINE

C OMP ANY

HSA COSMETICS

TWO IMPORTANT NEW LAUNCHES

FOR PROFESSIONAL HAIR STYLING

For over forty years, the company has specialized in the production and marketing of cutting-

edge cosmetic products, both as a private label manufacturer and with its own hair care lines.
Two of its brands, Nouvelle and Esla Italy, are launching two lines which represent an

important evolution in professional hairstyling.

The Blow Dry Masters bring together
two products: Heat Protector, which
protects hair from blow-drying and
heated styling tools during styling and
Quick Dry Accelerator, an ultra-light
spray that facilitates and speeds up
blow-drying time, for a lustrous effect.
The Haircare Heroes offer a touch of
nurturing magic for fabulous healthy
and glossy hair. Heroic Serum is a multi-
benefit serum with multiple benefits for
the hair; Double Shot Bi-Phase Leave-
In is a glossing and detangling spray
and Ultra-Gloss Spray is an ultra-shine
glossing spray with an anti-static effect.
Two volume-boosting products
provide the ultimate lift and definition.
They are the Dry Shampoo, for a
refreshing and cleansing boost to roots
and the Volumizing Powder, which gives
THE NEW RE-STYLING protection, shine, an anti-frizz action, flat hair instant support and volume.
RANGE BY NOUVELLE moisture and repair without weighing For hold, shape and texture, the Re-

Limitless creativity is the promise of this hair down. The new Re-styling range styling line has a product for every need.
new complete line, which consists of 15 is supported by step-by-step “how to” Rock Hard Hairspray is extra strong,
products, responding to the demand videos, accessible via QR codes, making securing the hair but without dulling
for multi-functional, high-performing professional results achievable at home, it and brushing out easily: Texturizing
products to create ay style with a while reinforcing Nouvelle’s DNA: high Cream gives weightless shape and
customized approach. With the new Re- performance, creativity and inclusivity. definition with no residue; Extra Strong
Styling range, hair becomes both canvas The line features a unique olfactory Gel, with its strong hold, is ideal for
and an expression of individuality. All pyramid with notes of sweet orange, sculpting and shaping trendy hair styles;
the formulas have been developed bergamot, lily of the valley, caramel, Matte Mud is a moulding paste with
with a strong focus on performance, amber, musk and cashmere wood a matte effect, giving hair definition
sensoriality and professional needs, that enhances the sensory experience and movement with a strong hold;
while keeping hair health at the centre. of styling. The line also represents Shine Wax is a wet effect gloss wax
The exclusive Fermented Seed Oil a new code of styling: modern, with a non-greasy formula to keep
Complex, at the heart of the line, is uncompromising and adaptable to every hair hydrated and Soft Moulding
a biotechnological blend of sweet hair type and desired finish, embodying Paste is a natural effect soft
almond, argan, camellia, green tea and the essence of individuality, where hold paste for weightless shape
sunflower seed oils and offers thermo- beauty is reimagined as an art form. and definition without residue.
Find out more at www.nouvellecolor.com

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