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COMPANY

CREASENS GROUP throughout every stage of fragrance development.

These investments enable the company to accelerate
innovation while maintaining exceptional quality and
reproducibility, even at large manufacturing scales.
The impact of this strategy is reflected in the
company’s operational performance. In 2025,
Creasens recorded more than 8,000 fragrance
samples, conducted over 3,000 fragrance creations
and market studies, produced more than 23,000
fragrance batches, manufactured over 2,100,000
kilograms of products, and managed an active
A Global Perspective portfolio of more than 1,500 raw materials across
September 2025 marked another important its production sites. For Creasens, investment in
milestone for Creasens with the official launch of technology is not simply about increasing capacity;
its commercial and production operations in China, it is about building the infrastructure that enables
reinforcing the company’s long-term strategy faster innovation, greater precision and long-term
of expanding its global footprint. International value for customers around the world.
expansion extends far beyond entering new markets.
It provides access to one of the industry’s most Looking Ahead
valuable assets: knowledge. By collaborating with The fragrance industry is entering a new era where
customers across Europe, the Americas, the Middle innovation will increasingly define competitive
East and Asia, Creasens gains first-hand insight into advantage. With this vision in
evolving consumer preferences, regional market mind, Creasens has recently
dynamics and emerging fragrance trends. This embarked on its most
global perspective enables the company to identify ambitious transformation to
where trends originate, how they spread across date through an estimated
different regions and which markets shape the €10,000,000 strategic
future of perfumery. Exposure to diverse cultures investment - a project set
and customer needs also strengthens the company’s to redefine the company’s
ability to anticipate changing demands, adapt future and establish a new
fragrance development to local preferences and benchmark for fragrance
recognize opportunities that may not yet be visible creation and manufacturing,
within individual markets. As Creasens continues while preserving the Italian
to expand internationally, it is not only broadening excellence, craftsmanship
its geographical presence but also continuously and manufacturing expertise
enriching one of its greatest competitive advantages: at the heart of the business.
its collective market intelligence. While details will be revealed
in the coming months, this
Investing in Precision initiative represents far more
Creativity reaches its full potential when supported than an expansion. It reflects
by precision. In 2025, Creasens invested more than a long-term commitment
€500,000 in advanced laboratory technologies, to shaping the future of the
building on over €2,000,000 invested in automated fragrance industry through
production systems over the past five years. innovation, technology and
Together, these investments have created an an unwavering pursuit of
integrated ecosystem where research, formulation excellence.
and manufacturing operate seamlessly together.
Advanced laboratory technologies, automated ‘Because leadership is not measured by where you are today,
dosing systems and intelligent production equipment but by where you are preparing to be tomorrow’
enhance consistency, traceability and efficiency Marco Genovese

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