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COMPANY

EUROLUXE

TEN YEARS, TWELVE MARKETS, ONE CONVICTION

Ten years ago, Euroluxe was a single distributor The portfolio tells the same story. Alongside
handling a handful of brands in one market: Mexico. worldwide licences for Carrera and Sweet Years
Then came the licensing — Carrera Jeans Fragrance, Parfums, Euroluxe has assembled one of the most
out of Italy, manufactured and distributed worldwide complete offers at every tier: Hugo Boss, Chloé,
from Milan. Today the company operates from Burberry, Gucci and Calvin Klein in designer; Xerjoff,
seven offices — Miami, Panama City, Mexico City, Montale, Mancera, Masque Milano and The House
Montevideo, Asuncion, Milan and Tangier — serving of Oud in niche; Armaf, Lattafa and Orientica in the
twelve markets across the Americas, the Caribbean fast-growing Middle Eastern category; Sol de Janeiro,
and Africa, with more than 47 brands and 500 L’Occitane, Mario Badescu and Payot in skincare and
authorized doors. Most of that expansion has come cosmetics; and master distribution for Laura Mercier,
in the last seven years. bareMinerals and Buxom across Latin America.
From one market to twelve. Increasingly, brand owners approach Euroluxe to
manage their fragrance licensing — a telling shift
A footprint that now runs from from distributor to development partner.
Travel retail has grown with it. Across the Caribbean,
Mexico City to Kinshasa - and a Euroluxe supplies more than 120 doors in eight
island markets, while the Panama and Montevideo
larger stand in Cannes to prove it. free zones give a duty-optimised logistics spine from
Miami to Tanger Med. On the Brazilian triple border,
a new personalised Laura Mercier counter has just
Nowhere is the trajectory more visible than in opened at Luryx in Foz do Iguaçu.
Cannes. Euroluxe has returned to TFWA every year Africa has been the boldest chapter. It opened in
of that journey, and each edition has meant a little 2023 with the Coty portfolio and has not paused
more space, a few more meetings, a longer brand since: from subsidiaries in Morocco and Senegal,
list. This year it moves to a larger stand — Booth and warehouses in Tangier and Dakar, Euroluxe
L36, Green Village — the clearest measure yet of five is present in ten countries today, stretching from
years of compounding growth. the Maghreb to Central Africa — most recently the

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