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SoLove
LAUNCH

THE SCENT OF EMOTION IN MOTION

SoLove by Solo Soprani approaches fragrance as Editorially, SoLove can be imagined in moments
an emotional progression. Its concept centres on a when fragrance becomes part of an atmosphere
vibrant, passionate and spontaneous idea of love: rather than a formal accessory: an evening
the sudden energy of a first encounter, the pleasure beginning, a meeting charged with anticipation, a
of closeness and the deeper intensity that develops familiar gesture renewed by emotion. These are
over time. Rather than treating romance as a static imaginative readings rather than fixed prescriptions,
image, the composition unfolds as a sequence, leaving room for each wearer to define the occasion
moving from freshness to floral tenderness and and the memory attached to it.
finally to a warmer, more enveloping register. Within contemporary international perfumery,
where consumers increasingly respond to narrative,
The opening brings together emotion and personal resonance, SoLove offers
bergamot, green tea and a clear and accessible story. Its appeal lies in the
raspberry. Bergamot way the olfactory pyramid supports the concept:
provides brightness, green freshness introduces the encounter, flowers shape
tea suggests a transparent its emotional core, and woods, patchouli, tonka
freshness, and raspberry bean and Ambrox give the final impression weight
adds a vivid fruity accent. and warmth. The result is a fragrance narrative
The heart then turns towards about affection in evolution — bright at first, then
a fuller floral expression gradually more enveloping.
through rose, magnolia,
heliotrope and violet. These
notes create a softer, more
intimate atmosphere, giving
the fragrance a graceful
emotional centre without
losing the liveliness of its
introduction. In the base,
Ambrox meets cedarwood,
sandalwood, patchouli and
tonka bean, building a more
substantial and sensual foundation. The official
olfactory family — floral, fruity and musky —
summarises this movement from lightness to depth
The name SoLove establishes the emotional key
with directness, while its connection to the Solo
Soprani universe gives the idea a recognisable
creative frame. The fragrance speaks of love not
as grand rhetoric, but as momentum: a feeling that
begins with a spark, gathers texture and becomes
increasingly immersive. Its sensory language is
one of contrasts held in harmony — luminous and
tender, playful and composed, youthful in spirit yet
structured in its development.

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