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COMPANY
RUDY PROFUMI
PRESENTS THE ELITE COLLECTION
When design tells
a story and perfume
becomes an emotion
There are objects that simply perform
a function, whereas others are able to
transform a daily gesture into an experience
of emotion, beauty and meaning. It is this
philosophy that has produced Elite, the
collection by Rudy Profumi that interprets
personal and home care through the
language of design, art and perfumery.
Every creation is developed to go beyond
its simple use. The bottle becomes part
of the interior décor, the fragrance an
olfactory signature and the decoration a
story to discover.
The art of decoration
The identity of the collection stems
from an original artistic creation who
has developed every illustration like a
unique piece of art. The decorations
evoke the elegance of hand-painted
vases, reinterpreted in a contemporary
way. Rich colours, refined and
luxurious details and ornamental
motifs merge in compositions full
of personality, transforming every
item into a genuine object of
decoration. The packaging is no
longer a simple container,
but an integral part of the
experience: an element to
put on display, capable of
elevating the room and dialoguing
with the home’s décor.
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