Page 18 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

NATURE, REIMAGINED:

NATURAL NOTES MAKES

MIDDLE EAST DEBUT

AT BEAUTYWORLD ME

A COLLECTION OF THE

GLOBAL LEADERS IN

NATURAL INGREDIENTS UNITE

IN ONE IMMERSIVE SPACE

Beautyworld Middle East. “Natural Notes is about
giving a platform to passionate entrepreneurs who
are rewriting the rules of natural ingredient sourcing
through responsible action and visionary thinking.”
The Natural Notes space will offer visitors an
immersive journey into the raw beauty of nature’s
most iconic ingredients - rose, oud, patchouli, citrus,
spices, and more—while providing direct access
to the people behind them. Attendees will have
the chance to connect with these producers, hear
A bold new concept will take centre stage at their sourcing stories, and explore how their work
Beautyworld Middle East 2025, as the international is helping to shape the future of fragrance. Day one
fragrance and beauty industries are invited to of the Next in Fragrance conference programme
discover Natural Notes - a dedicated, first-of-its- also includes a high-level panel discussion titled
kind showcase for natural perfume ingredients “What Does Sustainability Mean for Naturals at
sourced from farmers all over the world, spotlighting Source?”, featuring: Elisa Aragon, CEO, Nelixia, Raja
sustainability, authenticity, and innovation in Palaniswamy, Director, Jasmine CE Pvt Ltd, Rocco
the world of natural perfumery. Presented in Capua, Co-CEO, Capua and Aayush Tekriwal, CEO,
collaboration with Resperfuma, the specialist Van Aroma, that will be moderated by Gervason.
communication agency for the fragrance trade, Participating Producers:
and its founder, Virginie Gervason, Natural Notes n Capua (Citrus – Italy)
unites nine of the world’s leading producers of n Enio Bonchev (Rose – Bulgaria)
natural fragrance ingredients - small to medium- n Essentiel Oud (Oud – Vietnam)
sized companies with big ambitions and even bigger n Ircos Laboratoires (Argan – Morocco)
commitments to sustainability, biodiversity, and n Jacarandas (Ylang Ylang – Madagascar)
community partnerships. “This isn’t just a launch at a n Jasmine CE Pvt. Ltd. (Vetiver – India)
prestigious, fast-growing beauty event; it’s a landmark n Nelixia (Guaiacwood & Cardamom –
moment for the region, highlighting natural fragrance Paraguay/Guatemala)
ingredients from all over the world for the first time n PT Van Aroma (Patchouli – Indonesia)
ever,” says Ravi Ramchandni, Show Manager for n Verger (Cinnamon, Spices – Sri Lanka).

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Natural Notes will exhibit in Hall Zabeel 3,
part of the ‘Follow The Scent Campaign”