Page 5 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

COMPANY

celebrated as the epitome of luxury, the UAE's emergence as a
hub for fragrance innovation highlights the country's growing
influence in the global perfumery landscape. CDN OUD proudly sterling perfumes:
bears the "Made in the UAE" label, underscoring the country's a strong commitment
commitment to excellence and craftsmanship. It serves as a to exceeding expectations
testament to the UAE's burgeoning role as a leader in the world For a quarter of a century, Sterling Perfumes has
of perfumery, offering a glimpse into the future of fragrance been a beacon of excellence in the fragrance industry,
production in the region. embodying a legacy of growth, innovation, and
unwavering passion. As this momentous milestone
is celebrated, reflection on the journey is done with
immense pride and anticipation for the promising
future that lies ahead. From humble beginnings to
becoming a synonymous name with quality and
innovation, Sterling Perfumes has continuously striven
for excellence. Year after year, boundaries have been
pushed, surpassing previous achievements and setting
new standards within the industry. The commitment
to exceeding expectations has been at the forefront
of everything done, from product development to
engaging with loyal audiences. At the heart of the
success lies dedication to crafting exquisite fragrances
that captivate the senses and resonate with customers
worldwide. Each scent tells a story, evoking emotions
ALI ASGAR FAKHRUDDIN WITH MASTER and memories, and it is this passion for storytelling that
PERFUMER CHRISTIAN PROVENZANO: sets Sterling Perfumes apart. From traditional classics to
TOGETHER TO REDEFINE SCENT EXPERIENCES contemporary blends, the diverse range of fragrances
caters to every individual taste and preference. As a
Master Perfumer Christian Provenzano has embarked on an brand proudly made in the UAE, Sterling Perfumes has
exciting collaboration with the Chairman of Sterling Parfums, played a pivotal role in shaping the landscape of the
Ali Asgar Fakhruddin, combining their expertise to elevate the fragrance industry in the region. The commitment to
world of fragrance. Fakhruddin, a dynamic leader renowned exceptional craftsmanship and attention to detail has
for his strategic acumen, recognized the potential of partnering earned a reputation for excellence, both locally and
with Provenzano to redefine scent experiences. Provenzano, internationally. Looking ahead, there is excitement and
with his distinguished career and a knack for crafting captivating anticipation for the next chapter of the journey. With
fragrances, perfectly complements Fakhruddin's vision of a focus on expansion and deeper connections, the
innovation and excellence. Their collaboration represents a aim is to continue serving as a gateway to inspiration
fusion of creativity and business acumen, aimed at creating and passion for fragrance enthusiasts around the
perfumes that resonate with consumers on a profound level. globe. Whether through innovative product launches,
The partnership between Provenzano and Fakhruddin signifies a immersive brand experiences, or meaningful
commitment to pushing the boundaries of perfumery, introducing collaborations, the dedication is to fostering a
unique blends that reflect the essence of Sterling Parfums' brand community of excellence that embarks on a journey of
identity. With Provenzano's expertise in scent composition and growth together. Sterling Perfumes extends heartfelt
Fakhruddin's strategic leadership, the collaboration promises gratitude to loyal customers, valued partners, and
to deliver exceptional fragrances that captivate the senses. dedicated team members who have been instrumental
Beyond the realm of fragrance, the collaboration sets a precedent in the success. Here's to the next 25 years of crafting
for synergistic partnerships in the industry, highlighting the unforgettable scents and creating lasting memories.
importance of combining artistic vision with strategic insight. As Cheers to the legacy of growth, innovation, and passion
Provenzano and Fakhruddin join forces, they pave the way for a that defines Sterling Perfumes.
new era of innovation and creativity in the world of perfumery,
leaving an indelible mark on the industry landscape.

"CDN OUD is my ode to the world," declared the Chairman of Sterling Perfumes. 3
His words resonated with a deep appreciation for the interconnectedness
of humanity and the universal language of scent.