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EVENTS

1. Open-Network: Autonomous Biz-
matching program enabling direct
exhibitor–buyer communication.
2. International Hosted Buyers Program:
Pre-arranged and on-site meetings
with vetted international buyers.
In addition, industry seminars and
conferences provide insights into
the fast-evolving beauty market. Visitors
can also explore the “Rookie of the Year”
awards program, highlighting innovative Report will also be available on-site. industry leaders, COSMOBEAUTY
and high-potential products. Visitor pre-registration is open until May SEOUL 2026 is set to deliver fresh
th
To commemorate the 40 anniversary, the 25 (Mon), 2026 on the official website. and high-impact business opportunities
COSMOBEAUTY SEOUL Beauty Trend Bringing together global buyers and for the global beauty industry.

Vegan·Clean Beauty Fair 2026: practical engagement opportunities with online retailers,
A Hub of Asia’s Beauty Trends in Seoul department stores, and lifestyle shops across Asia, with
A Global Beauty Journey Toward Sustainable enhanced online meeting platforms and social media
promotion, allowing participating brands to maximize
Beauty Unfolds at COEX in July
business impact before, during, and after the exhibition.
Set in Seoul, the heart of Asia’s beauty trends, the Korea serves as a global test market with rapid trend
Vegan·Clean Beauty Fair will return from 16–18 July 2026 adoption and high consumer standards. Beauty trends
at COEX Hall D, offering a forward-looking platform that originating in Seoul quickly spread across Southeast
shapes the future of vegan and clean beauty. Following Asia and beyond, reflecting the region’s growing market
strong participation and notable outcomes from previous potential. Korean consumers respond swiftly to new
editions, the upcoming 2026 fair will expand into the formulations, textures, packaging, and sustainable
specialized platform encompassing the full spectrum of concepts, shaping consumer trends across the region.
sustainable beauty—including vegan, clean, eco-friendly, Participation offers brands not just product exposure,
and organic innovations. The exhibition will feature a but a strategic foothold in the Asian market, enabling
wide array of product categories, from skincare, makeup, real-time insight into consumer and buyer reactions,
and hair & body care to fragrances and beauty devices, and opportunities to forge new partnerships and
alongside participants from eco-friendly packaging, distribution channels. Throughout the exhibition, a
ESG solutions, and ingredient supply sectors. Brands range of programs—including expert seminars, business
combining ethical values with innovative technologies will matchmaking, and tailored buyer networking—will
converge, positioning vegan and clean beauty as enduring operate, expanding tangible business opportunities
values in the global beauty industry. The fair is recognized even after the event. Participating brands can anticipate
as a key venue for exploring the future direction of outcomes that extend beyond short-term promotion,
sustainable beauty and meeting the evolving demands securing sustained brand visibility, actual transactions,
of global consumers. The 2026 edition is expected to and access to the latest industry trends and supply
host approximately 300 companies across 350 booths. chain insights. Positioned at the forefront of the global
Last year, the event welcomed over 250 international movement toward sustainable Beauty, the Vegan·Clean
buyers, alongside key stakeholders from Asia’s major Beauty Fair will continue to establish itself as a platform
retail networks and institutions, generating active where brands combining ethical values and innovative
business discussions. In 2026, the fair will further enhance technologies lead the future of the Asian beauty market.

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