Page 110 - EXPORT MAGAZINE

FROM

DECISION TO

DIRECTION

The Foundations of

Sustainable Success

NAZIH HAMAD In the world of finance and business, many believe that success is measured by
President, Nazih Group the number of hours they work or by the volume of tasks they complete. However,
experience proves that true success is not achieved merely through continuous
work, but through our ability to think intelligently and build systems that make
Nazih Hamad, work serve us, not the other way around.

Founder and President of Between these two concepts, the destiny of every business owner is determined:
Nazih Cosmetics Group, identifies Is he or she among those who serve their businesses day and night without
two distinct mindsets among advancing a single step? Or among those who build businesses that work for
business owners: the business them, granting them time to plan, grow, and enjoy life?
owners who serve their businesses
versus the business owners
who make their businesses
serve them.

FIRST: THE ONES WHO SERVE
THEIR BUSINESSES

They are honest and hardworking and know
neither rest nor postponement. They begin
their day before everyone else and end it
after them. They follow up on every detail,
from invoices and warehouses to customers
and daily problems. They believe that their SECOND: THE ONES WHO ideas. They invest in building institutions
personal presence is necessary to manage MAKE THEIR BUSINESSES that do not depend on their presence, but on
every matter and that their absence may clear visions, values, and organized
mean chaos. They measure their success by SERVE THEM procedures. They understand that success is
the number of hours they worked, the not about working more, but about making
meetings they attended, and the decisions This type of business owners see the bigger their efforts yield greater results. They rely on
they made personally. Yet despite all the picture. They do not only concern themselves technology, delegate authority, and grant
effort, they remain within the same circle: a with managing their day; they think about trust, thus transforming their time from
circle of fatigue, pressure, and limited how to develop a system that operates being occupied with details to focusing on
returns. Like diligent workers digging a deep effectively even in their absence. They development and expansion. They work
well, they never lift their heads to make sure allocate time for thinking, planning, intelligently and innovatively, not through
they are digging in the right direction. developing their teams, and generating new exhausting effort.