Page 38 - EXPORT MAGAZINE

EVENTS

HELEN SEWARD PRESENTS

MEMO COLLECTION 2026

FRANCIACORTA IN STYLE: A Journey Through Hair
Trends, Creativity, and Italian Beauty

In the heart of Franciacorta, a land that symbolizes
excellence, beauty, and Italian passion,
Helen Seward brought to life an extraordinary event:
FRANCIACORTA IN STYLE.

and the perfect stage to celebrate The star of the event was the new
style, innovation, and trend. Memo Collection, presented by the
Over 300 guests in the audience Helen Seward Creative Team through
and representatives from 24 countries contemporary looks, refined colour
witnessed the new Helen Seward solutions, and high-impact styling.
collection come to life on stage, A collection designed to provide
in a show that seamlessly combined professionals with all the tools
fashion, technique, and creativity. needed to interpret and anticipate
The choice of Franciacorta was fashion trends. Great enthusiasm also
A true Seminar Live Show, designed intentional: like every Helen Seward surrounded the new product launches,
to exclusively unveil the new MEMO product, this territory represents the Color Gloss and Lumia, warmly
COLLECTION and showcase cutting perfect balance between tradition welcomed by participants for their
and colouring techniques through live and innovation. Its unspoiled nature, performance, versatility, and creative
performances, creative inspiration, and outstanding food and wine culture, and potential. The evening was further
high-level technical demonstrations. constant pursuit of quality fully reflect enhanced by the presence of host
Framing this exclusive moment was the brand’s philosophy, which combines Giuditta Arecco, a well-known voice
the magnificent Villa Fenaroli Palace top-quality ingredients and advanced from Radio Italia, who elegantly and
Hotel, a historic residence immersed techniques to deliver extraordinary professionally guided the audience
in the elegance and charm of the results—an authentic expression through the most significant moments
Brescia area—an exceptional venue of Made in Italy excellence. of the show, making the atmosphere
even more engaging and dynamic.
FRANCIACORTA IN STYLE confirmed
itself as a high-profile event:
an immersive experience, a moment
of international sharing, and a
true celebration of Italian beauty.
A great success for Helen Seward’s
Memo Collection.
An unforgettable evening.

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