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INTER VIEW

needs, improving efficiency, comfort professionals and distributors it officially on the global stage.
and creative freedom. At the same is the key to develop concrete iQ Sfera represents a radical redesign
time, as well as the major international innovation and support solid of the professional hairdryer: an iconic
events, we also consider it fundamental and lasting international expansion. spherical shape that is ultra-compact –
to support the distributors who as big as a baseball ball and designed
attend smaller shows. Unexpected EM: Are you working on to be held in the palm of a hand – which
opportunities often emerge from those new projects of which you redefines ergonomics, balance and is
contexts: even the apparently smaller can anticipate something? easy to handle. It is not merely a new
market can be transformed into one LF: If I had to anticipate something, product, but a new geometry of drying,
of our most important successes. I would say –paraphrasing a famous capable of concentrating professional
As far as the events organized with advertising campaign on Italian TV – that performances in a completely different
the local distributors are concerned, for us at GAMA innovation is truly “the dimension and to concretely improve
we often work by sending products salt of life.” It is what guides every one of the workflow in the salon. It is a project
and dedicated marketing material; our decisions and constantly fuels new that is particularly important for us as it
in some cases, such as HAIRCON projects and lateral thinking. embodies our philosophy: anticipating
in the United Kingdom, we have a more At the next Cosmoprof, we will be the needs of the market and
structured presence with a shared stand presenting what we trust can be the contributing to changing its paradigms,
at the venue. This approach reflects our new breakthrough on the market of not restricting ourselves to following
story: growth built up on solid relations professional hairdryers, the iQ Sfera. them. And we are not stopping here:
and constant dialogue with the market. After a very successful premiere in the we have at least two other highly
The same philosophy that in 2000 USA, in Dallas at the BTC 2025, and innovative projects on the Launchpad
led the Ceva family to acquire the presentation at CPNA in Miami, which we expect to present by 2028.
the GAMA Group after years where I collected extremely positive Our objective is to continue to surprise
of collaboration on Latin American feedback from hairstylists, educators the market, defining new standards of
markets. We still continue today and creators for its lightness, power and reference for the professional sector.
to believe that closeness to revolutionary design, we will be putting Claudia Stagno

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