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C OMP ANY



                                 CROMAKEY AUTHENTIC


                     The Future of Professional Color









































                                                  This next-generation color system     density. The result is a color service that
                                                  combines up to 90% naturally derived   not only covers perfectly, but hydrates,
                                                  ingredients with cutting-edge cosmetic   strengthens and enhances the hair fiber.
                                                  technology. The formula is vegan      The range includes 56 shades and 7
                                                  friendly, dermatologically tested, and   pure intensifiers, offering complete
                                                  free from ethanol, silicones, mineral   creative freedom — from natural and
                                                  oils, petrolatum, paraffins, resorcinol   intense naturals to refined cool reflects,
                                                  and some resorcinol derivatives.      vibrant warm tones and contemporary
                                                  It represents not just a technical    fashion nuances. The balanced mixing
                                                  evolution, but a forward-thinking choice   ratios and standardized processing
                                                  aligned with the latest developments   times simplify daily salon work,
                                                  in cosmetic science. At the heart of   ensuring consistency, efficiency
                                                  Cromakey Authentic lies the exclusive   and reliability behind the chair.
                                                  CrystalTek technology — a liquid crystal   For end consumers increasingly
                                                  lamellar system designed to deliver   attentive to ingredient transparency
                                                  micropigments evenly and deeply into   and hair health, Cromakey Authentic
                                                  the hair cortex. Thanks to a controlled   becomes a true professional ally
                                                  oxidation process, color reaches the   — allowing you to offer a modern,
                                                  hair “fresh,” ensuring more uniform,   responsible and high-performance color
            Innovation in professional hair color   intense and long-lasting results.   experience. Discover how authenticity
            today means more than performance     The outcome is a super glossy,        can redefine your color services.
            alone. It means delivering outstanding   crystalline shine that remains stable over
            results while embracing conscious     time without unwanted tonal shifts.
            beauty, advanced research, and        Performance is supported by              We look forward to welcoming you at
            respect for both hair and scalp.      instrumental testing: up to 92% color    Cosmoprof Bologna, March 26–29, 2026 –
            With exactly this philosophy in       retention after 12 washes, 76% increase   Hall 25, Stand A54 to experience
            mind Emsibeth Cosmetics launched      in shine, 25% more hydration, and up     Cromakey Authentic firsthand.
            Cromakey Authentic in March 2026.     to 59% improvement in structural bond



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