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C OMP ANY
THE MOST INNOVATIVE Great attention was devoted
PARLUX HAIR DRYERS to the brand new Parlux Elysium®,
PROTAGONIST AT the mini-hairdryer presenting
COSMOPROF NORTH compact and attractive design
AMERICA 2026 which, thanks to its latest generation
digital motor offers unique speed
th
Last 27-28-29 January, the Miami and temperature combinations
Beach Convention Center hosted for very quick, personalized dryings.
the third edition of Cosmoprof The latest selected setting is
North America 2026. This important automatically recorded. In addition, the
business-to-business event represents service trends from leading national hairdryer is supplied with the negative
an exclusive gateway to the US and international industry leaders ions technology giving a shiny, silky,
market for the entire beauty sector were on display, along with valuable brilliant look, allowing for the creation
and encompasses the hairstyling, opportunities to meet and collaborate of always new and creative hairstyles.
skincare, makeup, fragrance, and nail with professionals of the field. Parlux
care industries. The latest product and couldn’t miss this event and at the
booth organized by the USA distributor,
Turbo power Inc. presented their most
innovative professional hairdryers with
digital motor and advanced technology,
especially devoted to an intensive,
professional use. Professionals could
see first hand, design, lightweight,
technical features and technological
innovations of the Parlux models Parlux
Elysium®, the latest, compact, most
powerful of the range, the Parlux Ethos®,
the Parlux Digitalyon® and the best
seller Parlux Alyon® – excellence tools Elisa Parodi, Parlux general manager, togeher with
Mr. Petruccelli, the USA distributor, Turbo Power Inc.
for the most demanding hairdressers.
PARLUX AND CADMI Through their relationship with
TOGETHER AGAINST the centre's staff and the freedom
WOMEN VIOLENCE projects developed together, women
can regain their independence.
The women violence takes Parlux renews its support for CADMI,
unfortunately part of our daily news which throughout its history has
with continuing, serious facts which helped over 37,000 women escaping
often involve women. To be able violence.
to fight this enlarging phenomena, Parlux, Italian excellence in the
for long time on the domestic and professional hairdryer industry,
local surrounding there are various has been supporting CADMI’s
organizations that aim to help and activities for years. The company
support women who find themselves not ony leads the technology
in situations of serious hardship, market but shows a deep sensitivity
suffering physical, psychological, a welcoming environment and towards responsibility projects.
sexual and economic violence. expert, non-judgmental listening, This commitment reflects
In Italy, the first anti-violence centre while respecting confidentiality Parlux's deep-rooted identity
had been the Casa di Accoglienza and anonymity, legal advice, and corporate values. In fact, for
delle donne Maltrattate, CADMI. psychological support, educational Dr Elisa Parodi, General Manager
This association was born in 1986 and professional guidance and of Parlux Spa, supporting women in
and since then has been supporting reorientation, as well as, in situations need of help is not only an ethical
women wishing to escape from of greater danger, accommodation duty, but also a central and concrete
violence, providing them with in one of its secret shelter homes. objective in her corporate vision.
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