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C OMP ANY




            PARLUX EVOLIS®                                               They present   The practical twisting cable
            AND PARLUX SETRA®                                            a unique       measuring 3.30 metres, assures
            New products for                                             technological   maximum freedom of movement,
            styling professionals                        innovation: an accelerometer   avoiding twisting during use.
                                                    automatically activates the Low Power   The Parlux SETRA® straightener
            Parlux SETRA® and                     mode function after 5 minutes of      has a protective silicon cap while
            Parlux EVOLIS®,                       inactivity. This mode reduces the     the curling iron is supplied with
            a professional straightener and a curling   temperature of the tools without   a practical, protective, thermic glove.
            iron, are designed to ensure maximum   switching off, ensuring energy saving   Both tools are included in an elegant,
            reliability and high performances,    and maximum safety. In addition,      eco leather pochette for safe and stylish
            combining avant-garde technology,     at the first working movement, the    transportation, perfect for travel
            ergonomic design and advanced         tools will automatically return to the   and are available in five different
            functions. Their sliding surfaces, treated   previous temperature. Thanks to latest   modern colours: (While, Lilac, Fuchsia,
            with a plasma coating, offer high level   generation electronics, these tools   Light Blue, Black) Parlux SETRA®
            anti-adhesive and anti-friction features.   quickly reach the selected temperature   is available in two different sizes
            This advanced technology allows       and offer constant heat control.      (25 mm and 40 mm) while Parlux
            for unparalleled fluidity on the hair,   (4 heating settings 165°C, 185°C,   EVOLIS® is available in three
            reducing styling times and leaving the   195°C and 210°C),                  diameters (ø18, ø25 and ø32 mm).
            hair shiny, silky and free from static   the hairstylists can
            electricity. Characterized by optimal   personalize any hair
            ergonomics and an extremely reduced   treatment according
            weight, these new Parlux products     to the hair and work
            ensure exceptional comfort even       type, protecting the
            after prolonged salon use.            hair’s beauty and health.

            PARLUX ELYSIUM® METAL


            The mini Italian hairdryer, a concentrate
            of technology, now comes in a brand
            new and elegant coloured metallic.
            Already highly appreciated by
            professionals thanks to its several
            technical features, this Parlux hairdryer
            is considered among the smallest, but
            compact, powerful, technologically
            advanced and innovative on the market
            today. Parlux ELYSIUM® presents a mini
            digital motor that combined with the
            heating system, develops a power of
            2300 Watt, ensuring quick and efficient   This shade recalls metal which    use, assuring comfort and full control
            drying. It is the ideal tool for fast styling,   symbolically reminds us of elegance,   during the whole working session.
            whether simple or more elaborate,     modernity, technology and at the      The Air Ionizer Tech technology releases
            and always in complete safety         same time, sturdiness, long-life and   negative ions, eliminating the static
            and with maximum ease of use.         practicality. This modern hairdryer   electricity while giving a soft, silky and
            Three speeds and three heat levels    also presents the already appreciated   shiny appearance to the hair, giving
            allow for personalized dryings while   feature of the Parlux Ethos® mode: the   extra value to the final result.
            its memory function automatically     STC – Special Twisting Cable. The cable   Another feature is the sponge filter
            keeps the latest settings, ensuring   twists 360°, avoiding possible twisting   which is washable and replaceable,
            immediate and intuitive use.          and offering maximum freedom of       making maintenance simple and quick.
            The seven colourful versions now      movement for every hairdresser.       The hairdryer has been designed to be
            available (Matte White, Fuchsia, Lilac,   With an ergonomic design and perfectly   repaired and not replaced, according
            Galaxy Blue, Copper, Titanium, Matte   balanced, the Parlux ELYSIUM® is     to the sustainable, practical and quality
            Black) are joined by a new version,   designed to reduce arm, wrist and     characteristics that have distinguished
            called METAL (metallic grey) this year.   shoulder fatigue even after prolonged   Parlux products for many years.



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