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C OMP ANY
PARLUX EVOLIS® They present The practical twisting cable
AND PARLUX SETRA® a unique measuring 3.30 metres, assures
New products for technological maximum freedom of movement,
styling professionals innovation: an accelerometer avoiding twisting during use.
automatically activates the Low Power The Parlux SETRA® straightener
Parlux SETRA® and mode function after 5 minutes of has a protective silicon cap while
Parlux EVOLIS®, inactivity. This mode reduces the the curling iron is supplied with
a professional straightener and a curling temperature of the tools without a practical, protective, thermic glove.
iron, are designed to ensure maximum switching off, ensuring energy saving Both tools are included in an elegant,
reliability and high performances, and maximum safety. In addition, eco leather pochette for safe and stylish
combining avant-garde technology, at the first working movement, the transportation, perfect for travel
ergonomic design and advanced tools will automatically return to the and are available in five different
functions. Their sliding surfaces, treated previous temperature. Thanks to latest modern colours: (While, Lilac, Fuchsia,
with a plasma coating, offer high level generation electronics, these tools Light Blue, Black) Parlux SETRA®
anti-adhesive and anti-friction features. quickly reach the selected temperature is available in two different sizes
This advanced technology allows and offer constant heat control. (25 mm and 40 mm) while Parlux
for unparalleled fluidity on the hair, (4 heating settings 165°C, 185°C, EVOLIS® is available in three
reducing styling times and leaving the 195°C and 210°C), diameters (ø18, ø25 and ø32 mm).
hair shiny, silky and free from static the hairstylists can
electricity. Characterized by optimal personalize any hair
ergonomics and an extremely reduced treatment according
weight, these new Parlux products to the hair and work
ensure exceptional comfort even type, protecting the
after prolonged salon use. hair’s beauty and health.
PARLUX ELYSIUM® METAL
The mini Italian hairdryer, a concentrate
of technology, now comes in a brand
new and elegant coloured metallic.
Already highly appreciated by
professionals thanks to its several
technical features, this Parlux hairdryer
is considered among the smallest, but
compact, powerful, technologically
advanced and innovative on the market
today. Parlux ELYSIUM® presents a mini
digital motor that combined with the
heating system, develops a power of
2300 Watt, ensuring quick and efficient This shade recalls metal which use, assuring comfort and full control
drying. It is the ideal tool for fast styling, symbolically reminds us of elegance, during the whole working session.
whether simple or more elaborate, modernity, technology and at the The Air Ionizer Tech technology releases
and always in complete safety same time, sturdiness, long-life and negative ions, eliminating the static
and with maximum ease of use. practicality. This modern hairdryer electricity while giving a soft, silky and
Three speeds and three heat levels also presents the already appreciated shiny appearance to the hair, giving
allow for personalized dryings while feature of the Parlux Ethos® mode: the extra value to the final result.
its memory function automatically STC – Special Twisting Cable. The cable Another feature is the sponge filter
keeps the latest settings, ensuring twists 360°, avoiding possible twisting which is washable and replaceable,
immediate and intuitive use. and offering maximum freedom of making maintenance simple and quick.
The seven colourful versions now movement for every hairdresser. The hairdryer has been designed to be
available (Matte White, Fuchsia, Lilac, With an ergonomic design and perfectly repaired and not replaced, according
Galaxy Blue, Copper, Titanium, Matte balanced, the Parlux ELYSIUM® is to the sustainable, practical and quality
Black) are joined by a new version, designed to reduce arm, wrist and characteristics that have distinguished
called METAL (metallic grey) this year. shoulder fatigue even after prolonged Parlux products for many years.
52 www.exportmagazine.net

