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C OMP ANY

REPAIR PRESTIGE:
A GLOBALLY DISTINCTIVE
TECHNOLOGY
Among its most significant innovations stands Repair Prestige,
described as the ultimate repairing treatment system.
At its core lies the exclusive Repair-Care Tech,
a proprietary combination that integrates:
• Fermented mushroom-derived GAGs (Glycosaminoglycans).
• Vegan proteins.
• An exclusive Bond Multiplier.
This synergy works deeply to repair, protect, and prevent
structural damage to the hair, acting on internal bonds while
visibly improving strength, elasticity, and resilience.
“With Repair Prestige, we wanted to go beyond traditional
reconstruction,” emphasizes Delle Piane. “Not just repairing
damage, but preventing and protecting over time. It is a
technology that truly differentiates us on a global scale.”

DESIGN, IDENTITY,
SUSTAINABILITY AS A STRUCTURAL COMMITMENT AND ITALIAN CULTURE
The concept of Consciously Designed is not a slogan. It is a system. ESLA’s aesthetic is distinctive: sleek
• Up to 98% naturally derived ingredients packaging, essential shapes, and a
• Recycled plastic packaging clean yet sophisticated visual language.
• Free from SLS/SLES, silicones, paraffins, parabens, MEA, TEA, EDTA, PEG A contemporary expression of Made
• 40% of production energy sourced from solar power. in Italy capable of speaking both to
This is not about following trends, but about building an industrial model professional hairstylists and design-
consistent with the brand’s philosophy: pleasure, yes—but with responsibility. conscious consumers. From Hydra
Special to Frizz Dominator, from Volume
Supreme to Detox, through Style
MADE IN ITALY HERITAGE, Elite and Color & Blonding, each line
GLOBAL VISION shares a common vision: professional
ESLA ITALY is a young brand, performance, elevated sensoriality,
recently launched, yet supported and authentic hair health care.
by over forty years of expertise from
H.S.A. Cosmetics in the professional
beauty sector. This blend of industrial THE FUTURE
heritage and contemporary vision has OF BEAUTY:
enabled rapid international expansion. CONSCIOUS BALANCE
Today, ESLA is present in prestigious ESLA ITALY is not simply a
salons, premium retailers, pharmacies, new name in haircare. It is a
strategic e-tailers, and iconic locations statement of intent. An invitation
worldwide. In a remarkably short time, to rediscover a deeper, more
the brand has sparked strong interest thoughtful form of beauty.
across diverse international markets A pleasure born from
thanks to its distinctive positioning: quality, science, and intention.
premium yet accessible; scientific yet “New Hedonism is not a trend,”
emotional; Italian yet multicultural. concludes Paolo Delle Piane.
“Our goal was not simply to enter “It is a cultural position. We believe
the premium segment,” says Delle Piane, the future of cosmetics lies in the ability to unite pleasure, scientific rigor,
“but to bring a clear and recognizable and responsibility. ESLA is our way of proving it.” In a rapidly evolving
identity. ESLA is design, rigor, global market, ESLA ITALY stands as a young yet visionary brand:
performance, and consciousness. rooted in Italian professional tradition, projected toward a future
It is the synergy of all these where beauty is truly — and finally — Pleasure with Purpose.
elements that allows us to stand out.”

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