Page 68 - EXPORT MAGAZINE

INTER VIEW
EXPORT MAGAZINE: When you
founded your company, what
were the reasons that made
you take this direction?
FERDINANDO ODORICI: The main
reason was the wish to create a
company capable of uniting technical
competence, productive quality and
flexibility, specializing in the world
of professional hair, a dynamic
and highly demanding sector.
From the very beginning, the aim
was to offer a reliable industrial
partner capable of supporting
the brands not only in production,
but also in the complete
development of the products.
On this journey, COSM.O has
decided to invest in a complete
productive model, covering the
production of the various types
of cosmetic products from A to Z,
with a specific expertise
in the professional sector.
COSM.O
A RELIABLE
PARTNER IN THE
PROFESSIONAL
HAIR SECTOR
INTERVIEW WITH
FERDINANDO ODORICI,
COSM.O CeO
EM: How has Cosm.o evolved
over time? How important is your
private label business today?
FO: Over the years COSM.O
has consolidated its structure
and its positioning, going from
a focus on production to a company
increasingly oriented towards
complete service: research and
development, industrialization,
production and packaging.
The evolution has been guided
by the growth in demand
for personalized solutions,
and by the need, by brands,
to rely on partners capable
of managing complex projects
quickly and accurately.
Today private label represents
a strategic asset: it is a
fundamental part of the business,
because it allows accompanying
customers in the development
of made-to-measure lines,
62 www.exportmagazine.net
keeping high standards
of quality and a strong ability
of adaptation to market demands.
EM: Why do customers choose
you as an industrial partner
and what makes you successful
on the market compared
to your competitors?
FO: Our customers choose
COSM.O because they find
a solid, competent and
reactive industrial partner.
The factors that make us competitive
compared to competitors are
our complete production capacity,
covering the main types of cosmetic
products from A to Z; specialization
in the professional hair sector,
with a targeted technical expertise;
flexibility and personalization:
every project is developed
with painstaking are; constant
attention to quality and safety,
with structured and controlled
processes; rapidity in development
and finalization of the products,
a decisive element on
an increasingly fast market.
In short: reliability, technical
competence and the ability
to follow the customer in
every phase, from the concept
to the finished product.