Page 69 - EXPORT MAGAZINE

INTER VIEW
EM: You have also launched
your own brands; does this
activity make it easier for
you in specializing in the
aspects linked to marketing
and market trends?
Does all this also go in favour
of your private label customers?
FO: Yes, absolutely. Direct
experience in the development
and management of proprietary
brands represents a great value,
because it lets us experience
market dynamics in the first person:
positioning, communication,
consumers’ demands, trends
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and the speed of rotation of new
products. This approach also brings
a concrete advantage to the
private label customers, because
it lets COSM.O offer more
aware and updated support,
not only on the technical
and formulation levels, but
also on the trends, on the
successful concepts and on
the real requests of the market.
EM: Does being an Italian
manufacturing company help
development internationally?
FO: Yes, being an Italian
manufacturing company is
an element that greatly helps
international development.
Italian production on the cosmetic
sector is globally recognized
as synonymous with quality,
competence in formulation
and attention to detail.
In addition, the ability of COSM.O
to manage in-house the whole
production process, covering
from A to Z the different types
of cosmetic products, represents
a competitive advantage
abroad as well: international
customers are looking for
reliable partners who are
structured and capable
of guaranteeing high standards
and production continuity.
Claudia Stagno
www.exportmagazine.net