Page 45 - EM - EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

A GLOBAL IMAGE OF BEAUTY

Sleek satin-smooth glass holds the products, which
have the particularity of coming in smaller containers
to be inserted into the ‘master’ containers, with an
eye to sustainability, thanks to the possibility of a
subscription for refills. The logo is inspired by the
moon and the nine zones of longevity and embraces
every phase of life. It represents the Nine Beauty
Zones and the initial nine products in the range, in a
circle which also evokes a magnifying lens.
The name Aurora symbolizes vitality, diversity and
rebirth and the exclusive colour palette of Coral
Nine, Violet Nine and Ivory Nine recalls the balance
THE RITUALS OF between elegance and scientific rigour.
THE NINE AURORA The launch campaign “The Journey to the Nine
The line makes its debut with a complete and modular Zones” tells how the Zones of Longevity and their
system of nine products and a single protocol of ingredients were discovered, transforming it into
skin longevity. The Day Ritual offers protection a visual journey which combines science, art and
and nourishment with cleanser, serum and cream, culture. It features Lucrezia Mangilli, winner of Miss
designed to defend the skin from oxidative and urban World Italy, with finalists and models who embody
stress. The Night Ritual regenerates and repairs multiculturality and authenticity.
with a gentle cleanser, Fountain of Youth serum The central message is clear: there is not only one
and longevity cream, too stimulate the processes of Fountain of Youth, but nine have been discovered,
overnight regeneration. Targeted treatments for the each one the expression of a different tradition,
eye contour and a mask complete the protocol. culture and biodiversity.

A TECHNOLOGICALLY ADVANCED SKINCARE PLATFORM
Innovative not only in its philosophy, approach and formulation, The Nine Aurora Beauty Zones is also a
technologically advanced skincare platform with SKIN AI: a personalized Skin Longevity Scan and a Skin AI
Diary which for the first time allows observing how skin evolves over time – up to six months - following
The Nine Aurora rituals. It is not a simple e-store, but an intelligent platform that brings together science,
technology and relations, conceived to accompany the consumer on a journey of skincare that is measurable,
transparent and made-to-measure.

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