Page 49 - EM - EXPORT MAGAZINE PERFUMERY EDITION

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from essential and daily solutions to more advanced the practical and accurate application of a lipstick.
offers, with growing attention to the quality of the The world of lip glosses further evolves with Glass
formulas and the design of the packaging. Peptide, the new all-in-one lip treatment which
This new chapter opened in February 2026 wth the combines colour, shine and treatment in a single
launch of the new products for the face, including coat, enriching the entry price offer of the brand
the stick foundation My Skin DNA 12H and the new with a contemporary and performing formula.
collection of primers. These products tell a story of The iconic BOMB mascara is also renewed with the
a vision of authentic and real beauty, designed to introduction of the waterproof version and new
exalt the skin simply and naturally. shades, while eyebrows take on a central role with I
For Cosmoprof Worldwide Bologna, bellaoggi has Brow Mania, a complete professional range made up
previewed some of the new products of Spring 2026. of I Brow Brush, Lash & Brow Serum and I Brow Fix.
After the success of the lip balm and the relaunch From the natural definition of the I Brow Brush to
of the BOMB collection, the brand continues to the enhancing treatment of Lash & Brow Serum, up
make its bestsellers evolve, improving formulas, to the disciplining and fixing wax of I Brow Fix, the
extending ranges and introducing new elements line offers innovative solutions conceived to sculpt,
of treatment. It is not a new beginning but a fully- fill and make every type of eyebrow beautiful.
fledged upgrade: because what is already loved can Always with an eye on the future, bellaoggi continues
always become even better. to evolve together with the world of beauty. With
The new products include in particular Glow Affair, its research, creativity and attention to the needs of
an innovative hybrid between a lip gloss and a consumers, the brand confirms its vocation; to make
lipstick which combines buildable colour and intense make-up a daily gesture of personal expression,
radiance. It is a lip stylo that redefines the concept affordable by everyone but capable of telling a
of comfort and shine, a real solid lip gloss capable of unique story. Because beauty, when it is authentic,
combining the radiance of a traditional lip gloss with becomes extraordinary.

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