Page 51 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

Fragrances in a central role
Fragrances are increasingly important in the beauty experience.
Hall 38 consolidates its position as a reference point for mass
market cosmetics, personal care and perfumery, while Esxence
in Hall 14 is dedicated to artistic perfumery. Cosmo Perfumery
& Cosmetics will host more than 1300 companies from 56
countries, with significant growth in the mass market segment
(+4.5% exhibition space) while Cosmo Hair Nail & Beauty Salon
will welcome over 1000 companies from 50 countries, confirming
its role as the international benchmark for professional beauty.

Special areas
Dedicated to innovation and experimentation, these include
the Beauty Tech Area which presents advanced technological
solutions redefining industry dynamics; the Extraordinary
Gallery which brings together a selection of prestige, luxury
and indie brands from around the world and the Italian
Start-Up Area which highlights the creative and innovative
potential of emerging Italian companies. A new feature
this year is the Cosmetics Stage, dedicated to analysing the
Business services and beauty industry’s macro-trends and retail market dynamics.
a visitor-centric experience The programme explores the evolution of the European and
The matchmaking system, involving buyers from 94 countries, international competitive landscape. In the halls dedicated to
remains one of the event’s key business drivers, supported aesthetics and wellness, the Mall Stage confirms its role as
by advanced digital solutions such as Cosmoprof My Match a hub for educational content. The World Massage Meeting
– an exclusive platform allowing industry professionals to is dedicated to massage and manual wellness, promoting
schedule business meetings directly at the exhibition – and dialogue between neuroscience, longevity, biohacking and
by a dedicated onsite team. Buyer Lounges in Halls 14 and 38 holistic approaches to well-being. Cosmo Onstage showcases
provide strategic hospitality services. innovative treatments and new professional protocols
Thanks to a project aimed at improving spatial readability and with workshops, demos and presentations and Beauty
orientation quality, both physical and digital, the exhibition Stars by Cosmoprof also returns, recognizing Italian beauty
experience aims to be more immediate and functional. professionals who stand out for professional excellence.
The Nails & Lashes segment strengthens its focus with the
Cosmopack and more Professional Nail Avenue, a B2B space and the Nailworld area

This cornerstone of the international supply chain, Cosmopack hosts brands focused on direct sales and live demos.
will host more than 600 companies from 37 countries, in Hall On Hair Education focuses on Look & Learn sessions. The
19, with a strengthened machinery sector and new players Professional Hair sector brings together brands of products
in robotics, digital services and logistics. The Cosmopack and accessories for the world of hair. On Sunday 29 March,
Stage features educational sessions, corporate presentations the On Hair Show returns, with artistic performances and
and product launches, positioning itself as a privileged innovative collections. CosmoTalks is offering a programme
space for exchange among companies, professionals and dedicated to the key drivers of development in the
industry experts. The international podcast CosmoFactory international cosmetics industry, bringing together visionary
also returns for the third year running, featuring interviews leaders, market experts and industry figures to analyse the
with key players in cosmetic innovation recorded during the trends that will define the sector in the coming years.
exhibition. Hall 20 will host the Fragrances and Ingredients Thanks to the synergy between exhibition, education and
Zone, a strategic hub, fostering dialogue between research international networking, Cosmoprof Worldwide Bologna
formulation, contract manufacturers and brand vision, 2026 confirms its role as a strategic event for companies,
Cosmopack will also be present in Halls 15, 18, 15A and 28 with professionals and beauty stakeholders, offering a
solutions in contract manufacturing, private label, primary comprehensive overview of the dynamics in the future of the
and secondary packaging and accessories. global cosmetics industry.

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