Page 11 - EXPORT MAGAZINE
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Canada, Guatemala, United Arab
Emirates, Qatar, Egypt, Jordan,
Ghana, Australia, Germany,
Greece, Romania, Poland, Ukraine,
South Korea, and Vietnam.
The rapid expansion of exports
reflects MyLuna’s dynamic spirit,
which in 2025 focuses on
technological innovation, the
development of new product lines,
and strategic investments,
all supported by a high-impact
marketing plan that prioritizes digital
communication and the global
consolidation of its brands.
The brand offers exclusive fragrances Lotions, Nourishing Body Butters,
inspired by dreamlike metaverse Hand Soaps, alongside the new
scenarios and scented worlds of collections of “Parfum de Voyage” and
imagination. The product range Handcrafted Glass Home Diffusers.
includes Eau de Parfum, Scented Bath Alongside Compagnia delle Indie, the
and Shower Gels, Moisturizing Body positioning of Lady Venezia continues.
The brand offers compact and
functional lines of make-up,
skincare and personal care products,
as well as home diffusers that
complement the homecare segment.
An excellent synergy between quality,
attractive packaging and affordable
prices is the winning formula
of MyLuna, which boasts an in-house “International development is
laboratory constantly researching advancing at a sustained pace, as
cutting-edge raw materials and demonstrated by the increasing
an internal graphic design market shares of our brands.
department dedicated to creative Two years after entering
development, both for its brands international markets,
and for private label projects. we are already present in over
Today, approximately 30% of the 25 countries and we are
business is dedicated to private label currently establishing new
production, including for major contacts in areas such as Türkiye,
Italian and international brands. from which we have received
Expanding exports is a numerous requests and where
strategic priority for MyLuna. we are looking for an exclusive
Today, MyLuna exports its innovative distributor,” says Rocco Callipari,
approach to cosmetic artistry Export Manager at MyLuna.
to over 25 international markets,
including the United States,
9 www.exportmagazine.net
