Page 33 - EXPORT MAGAZINE
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EVENTS
Key Opinion Leaders from SHOWCASING the world insights into the evolution
80 countries to Cosmoprof. INNOVATION of the beauty sector and the most
The Italian cosmetic industry has also AND NEW TRENDS impactful trends, from sustainability
announced record-breaking numbers: The evolving needs and habits to the demand for products that cater
a trade surplus of close to €4.7 million of consumers who are increasingly to emerging customer clusters, from
confirms the strategic role of cosmetics informed, responsible and conscious wellness-focused solutions to the
in Italian manufacturing and Italian of how their choices impact influence of new technologies
beauty companies are the second- their well-being, society and AI on product experiences.
largest exporter in Europe and the and the environment were In addition, a rich programme
fourth worldwide. highlighted at Cosmoprof of educational sessions, training
The sector is also important in job Worldwide Bologna 2025. workshops, live demonstrations,
creation, with 400,000 professionals The exhibition gave industry shows and special initiatives
working across the entire supply chain. professionals from around enriched the experience for attendees.
31 www.exportmagazine.net
