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C OMP ANY

ITELY HAIRFASHION PRESENTS

LUMINA SMOOTH

THE NEW FRONTIER OF PROFESSIONAL
ANTI-FRIZZ TREATMENT

GVF Group is an Italian company that stands
out for its innovative vision in the haircare,

skincare, and nutraceutical sectors.
Based at the Biolife Medical & Beauty Village
in Vernate, in the province of Milan, the company
operates in a cutting-edge environment
where research, development, and sustainability

come together to create high-performance,
safe cosmetic solutions aligned with
the needs of modern salon professionals.
With consolidated know-how and a constant focus
on quality, GVF Group continues to invest in

advanced technologies to offer effective, reliable,
and authentically Made in Italy products.

Within this context, under the Itely
Hairfashion brand—an Italian company
internationally recognized for its
expertise in color and professional
hair care, and long synonymous with
research, innovation, and quality—
LUMINA SMOOTH was created: the new
smoothing anti-frizz treatment designed
to meet the demands of an increasingly
aware clientele, attentive not only to
aesthetic results but also to hair health.

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