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C OMP ANY
Today, in fact, frizz is no longer
considered a simple cosmetic flaw,
but rather a sign of a compromised,
dehydrated hair fiber stressed by
external factors such as humidity,
chemical treatments, and heat sources.
Women are looking for solutions
that guarantee control, shine, and
naturalness without compromising
hair quality. At the same time,
professionals need versatile,
safe systems capable of
delivering consistent results
across different hair types.
LUMINA SMOOTH was developed
precisely to meet this need:
one system, multiple services.
It is a professional smoothing and
disciplining treatment that works on the
hair fiber, improving its structure and
according to the client’s needs,
allowing for different types of services:
from long-lasting perfectly straight
hair to disciplining treatments for
curly or wavy hair, while preserving
its natural texture. It is also effective
on bleached, sensitized, or grey hair,
offering natural, tailored results.
Furthermore, the system significantly
reduces daily styling time, limiting
the use of heat tools and improving
long-term hair manageability.
Results can last for several months,
depending on the protocol used
and at-home maintenance.
It is precisely the concept of a system
making it more compact, uniform, and that makes LUMINA SMOOTH even
luminous. The result is visibly healthier, more complete: the in-salon treatment
silkier, and easier-to-manage hair, integrates perfectly with maintenance
with a long-lasting anti-frizz effect products such as shampoo and
even in high humidity conditions. disciplining mask, which are essential
Its innovative formula combines highly for prolonging the effect, preserving
effective active ingredients, including the hair fiber, and maintaining
hyaluronic acid, plant-derived peptides, shine and softness over time.
and precious oils such as jojoba and With LUMINA SMOOTH, Itely
macadamia. This synergy hydrates, Hairfashion introduces a new concept
nourishes, and protects the hair, of anti-frizz treatment: no longer just
improving elasticity and combability straightening, but a true beauty and
without weighing it down. wellness service for the hair.
The hair fiber appears smooth, A perfect balance between performance,
disciplined, and able to reflect safety, and naturalness, designed to
light evenly, delivering enhance the work of professionals and
an intense, mirror-like shine. meet the expectations of an increasingly
One of the main strengths sophisticated clientele.
of LUMINA SMOOTH is its versatility. When light touches silk, a new
The treatment can be customized haircare experience is born.
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