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EVENTS

The sector is worth over 41 billion euro Cosmetica Italia said, is a privileged
and identifies in internationalization, meeting point for the Italian cosmetic
digital transition and the adoption sector which stands out for its high
of artificial intelligence, as well as in quality, a natural and authentic style
the sustainability of production and and great creativity. This support has
products, the main opportunities helped ensure a wide, transversal
of evolution of 2026. This is why and highly qualified community,
Cosmoprof Worldwide Bologna, increasingly balanced between
as Benedetto Lavino, Chairman of Europe and the rest of the world.

AN ALL-ROUND EXPERIENCE

Enrico Zannini, General Manager of BolognaFiereCosmoprof, emphasized
the visitor’s trade fair experience: “For Cosmoprof Worldwide Bologna,
being truly visitor-centric means starting from the point of view of those
who come to Bologna from all over the world – buyers, retailers. Distributors
and professional operators . and guaranteeing an efficient and intuitive visit
experience with high added value.” The exciting calendar of events within
the event also met with an enthusiastic response throughout the four days.
International experts, opinion leaders, the press and content creators from
all over the world took part in a rich programme of round tables, master
classes, training sessions and live shows, offering visitors a complete and
immersive experience in the world of beauty.

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