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EVENTS
SPECIAL AREAS The World Massage Meeting was On Sunday 29 March, the On Hair Show
Dedicated to innovation and dedicated to massage and manual returned, with artistic performances
experimentation, these included the wellness, promoting dialogue and innovative collections.
Beauty Tech Area which presented between neuroscience, longevity, CosmoTalks offered a programme
advanced technological solutions biohacking and holistic approaches to dedicated to the key drivers
redefining industry dynamics; the well-being. Cosmo Onstage showcased of development in the international
Extraordinary Gallery which brought innovative treatments and new cosmetics industry, bringing
together a selection of prestige, professional protocols with workshops, together visionary leaders, market
luxury and indie brands from demos and presentations and Beauty experts and industry figures
around the world and the Italian Stars by Cosmoprof also made to analyse the trends that will define
Start-Up Area which highlighted the its return, recognizing Italian the sector in the coming years.
creative and innovative potential beauty professionals who stand
of emerging Italian companies. out for professional excellence.
A new feature this year was the The Nails & Lashes segment
Cosmetics Stage, dedicated to strengthened its focus with the
analysing the beauty industry’s macro- Professional Nail Avenue, a B2B space
trends and retail market dynamics. and the Nailworld area hosted brands
The programme explored the focused on direct sales and live demos.
evolution of the European and On Hair Education focuses
international competitive landscape. on Look & Learn sessions.
In the halls dedicated to aesthetics and The Professional Hair sector brought
wellness, the Mall Stage confirmed its together brands of products and
role as a hub for educational content. accessories for the world of hair.
FRAGRANCES:
INCREASINGLY
IMPORTANT
Fragrances are taking on an
increasingly central role in the world
of Cosmoprof. Hall 36 was the point
of reference for cosmetics, personal
care and mass market perfumery, while
the presence of Exsence, in Hall 14,
enriched the offer with an immersive
olfactory path dedicated to artistic
perfumery and the new creative
expressions in the sector.
Cosmo Perfumery & Cosmetics
hosted over 1,300 companies
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