Page 15 - EM - EXPORT MAGAZINE

COMPANY

“This skin is our first shield, the barrier that protects us and that
tells our story. Through our skincare line, we want to celebrate this
defensive power, offering products that combine performance and
simplicity in a daily ritual of care for all skin types, without limits
of age or gender,” says Daniele Batella, Senior Global Make-Up
Artist & Art Director ASTRA Make-Up – “Real beauty starts from
self-care and protection, every day, and this is why all the products
are formulated with a very high percentage of ingredients of natural
origin, and are effective and safe. ASTRA Skin is not only a skincare
routine but a real invitation to respect the skin, to take care of your
uniqueness and beauty in its purest state.”

99% of ingredients of natural origin originally created
in 2021 with 10 essential products dedicated to a wide
and heterogeneous target, now proposes in 2025 23
references which follow the same objectives as four
years ago and which distinguish the three assets of
the brand – ASTRA Make-Up, ASTRA Skin and ASTRA
Pure Beauty – quality, safety and affordability.
In Bologna, the beauty brand made in Umbria also
presented the Private Dream collection: 4 Face
Palettes and 4 Eye Palettes, in which every detail
speaks of exclusivity and intimacy, transforming
make-up into a personal and invaluable experience.
In addition there are also two new nail collections: an impeccably flawless result. Extremely pleasant
Pastel Alchemy and Tonal Academia. If this were not and sensory, it is formulated with 91% of ingredients
enough, the brand also has in store a last new product of natural origin and contains the Tan Activator
before the summer: a fluid bronzer is coming, in Complex, a pool of ingredients which can help
three different shades, which is transformed into an the production of melanin, improving the tanning
ultra-lightweight veil when blended, guaranteeing process... needless to say, its name is Sun Majesty!

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