Page 14 - EM - EXPORT MAGAZINE
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COMPANY
ASTRA
MAKE-UP
INNOVATION AND QUALITY:
WHEN MAKE-UP MEETS SKINCARE
2025 marks a significant change in skincare habits:
the inclusion of an SPF in the daily routine is now
considered an essential gesture for the health and
beauty of the skin, independently of the season or the
atmospheric conditions. Precisely in response to this
new need, ASTRA Make-Up, the Italian beauty brand
which for over 35 years has been guaranteeing for its
ASTRA Lovers products with innovative textures and
of very high quality at affordable prices, presented at
Cosmoprof Worldwide Bologna, the Italian venue of
the trade fair of reference for the cosmetics sector,
a product characterized by a formula perfect for
daily application to the face: SPF50 STICK SOLARE
VISO - Invisible Sun Stick High Protection. With 67.7%
of natural ingredients, it is the brand’s first product
dedicated to sun protection. This stick – transparent
and lightweight – offers invisible protection, practical
and ideal both as the last step in a skincare routine
and as a base for make-up.
Alongside this innovation, there
is the Face Mist - Hydrating and
revitalizing spray, with 98% of
natural ingredients, perfect
to revitalize the complexion
during the day, both under
and on top of make-up,
guaranteeing skin that is always
fresh and hydrated. With these
two important references, the
ASTRA Skin line – with up to
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