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COMPANY




                           ASTRA










                           MAKE-UP
















                             INNOVATION AND QUALITY:

                             WHEN MAKE-UP MEETS SKINCARE





                             2025 marks a significant change in skincare habits:
                             the  inclusion  of  an  SPF  in  the  daily  routine  is  now
                             considered an  essential gesture  for  the health  and
                             beauty of the skin, independently of the season or the
                             atmospheric conditions. Precisely in response to this
                             new need, ASTRA Make-Up, the Italian beauty brand
                             which for over 35 years has been guaranteeing for its
                             ASTRA Lovers products with innovative textures and
                             of very high quality at affordable prices, presented at
                             Cosmoprof Worldwide Bologna, the Italian venue of
                             the trade fair of reference for the cosmetics sector,
                             a product characterized by a formula perfect for
                             daily  application to the face: SPF50 STICK SOLARE
                             VISO - Invisible Sun Stick High Protection. With 67.7%
                             of natural ingredients, it is the brand’s first product
                             dedicated to sun protection. This stick – transparent
                             and lightweight – offers invisible protection, practical
                             and ideal both as the last step in a skincare routine
                                                and as a base for make-up.
                                                Alongside this innovation, there
                                                is the Face Mist - Hydrating and
                                                revitalizing spray,  with  98% of
                                                natural  ingredients,  perfect
                                                to revitalize the complexion
                                                during the day, both under
                                                and on top of make-up,
                                                guaranteeing skin that is always
                                                fresh and hydrated. With these
                                                two  important  references,  the
                                                ASTRA  Skin  line  –  with  up  to

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