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LAUNCH





                               SO LOVE










                      BY SO SOPRANI








                 VIBRANT LOVE CAPTURED IN A FRAGRANCE




                  Luciano Soprani was one of the most iconic Italian fashion   Evolving,  the  middle  notes  develop  a  floral  heart,
                  designers when Milan was becoming firmly established as      with  the  rich  scents  of  Rose,  Magnolia,  Heliotrope
                  one of the fashion capitals of the world. His designs reflected   and Violet. The base notes give the fragrance all its
                  timeless good taste and elegance and the fragrances that     persistent sensuality and intensity, with Ambrox,
                                                                               Cedarwood,  Sandalwood,  Patchouli  and  Tonka
                  bear his name continue the same tradition of evoking la      Bean, like a love that grows, becoming stronger and
                  dolce vita in a timeless and contemporary way.               increasingly inebriating.
                                                                                                     So   Love  captures   the
                                                                                                     essence   of  a   vibrant
                                                                                                     love, full  of  passion  and
                                                                                                     spontaneity, a feeling  that
                                                                                                     makes the heart beat faster
                                                                                                     and  makes  every  moment
                                                                                                     unforgettable.
                                                                                                     So Love is the perfume
                                                                                                     designed  for those who
                                                                                                     live  love  with  passion  and
                                                                                                     coolness, for those who
                                                                                                     want to express the beauty
                                                                                                     and intensity of a young and
                                                                                                     inebriating feeling. It is the
                                                                                                     perfect fragrance for those
                                                                                                     who wish to celebrate love
                                                                                                     in all its nuances every day.

                                               So Love, Solo Soprani’s new
                                               fragrance,  by   Eurocosmesi,      The  advertising  visual  features  a  dark-eyed
                                               is  floral,  fruity  and  musky.  Its   model whose intense gaze embodies the
                                               top  notes  are  fresh,  delicate   depth  of  love.  She  holds  a  single  rose,  its
                                               and  feminine  with  Bergamot,     delicate  creamy-pink  petals tinged  with
                                               Green  Tea and  Raspberry,         deeper pink, symbolizing a journey of passion.
                                               creating an olfactory experience   The fragrance is housed in an elegantly simple
                                               that  envelops  and  conquers,     bottle topped by a silver cap - a reflection of
                                               enveloping   and   captivating,    timeless sophistication.
                                               much  like  the  thrilling  first
                                               moments of love.

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