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LAUNCH





      FILA F-VIBES













                                FRESH, BOLD, UNSTOPPABLE



                          The iconic sportswear brand known for its dynamic and trendsetting approach,
                          takes its vibrant energy into the world of fragrances with F-Vibes Eau de Toilette.
                         Designed for the young, active, and fashion-forward generation, F-Vibes embodies
                                      FILA’s signature fusion of sport, style, and self-expression.
                            With two bold scents—one for him and one for her—this new fragrance duo
                                     is a celebration of movement, personality, and individuality.



                                                                     F-Vibes for Him: Unleash Your Power
                                                                     F-Vibes for Him is an intense and magnetic fragrance, crafted
                                                                     for  men  who  exude  confidence  and  live  life  to  the  fullest.
                                                                     Opening with a burst of tangerine and red apple, this Eau De
                                                                     Toilette delivers an immediate rush of freshness and vibrancy.
                                                                     The heart unfolds with a sophisticated mix of lavender, violet
                                                                     leaves, and cinnamon, blending aromatic and spicy notes that
                                                                     evoke strength  and  charisma. The base features cedarwood,
                                                                     tobacco, patchouli, and amber, creating an irresistibly bold and
                                                                     lasting impression.
                                                                     The  design  of  the  bottle  reflects  FILA’s  iconic  identity:  sharp,
                                                                     modern lines and energetic color accents, echoing the brand’s
                                                                     heritage in sport and fashion. F-Vibes for Him is more than just
                                                                     a scent—it’s a statement of power and individuality.

                   F-Vibes for Her: Fearless, Fierce, and Free

          F-Vibes for Her captures the essence of today’s fearless and
              charismatic woman. From the first spritz, bergamot and
                  pear introduce a luminous and sparkling freshness.
          The heart reveals an elegant bouquet of red rose, May rose,
                           and jasmine, adding depth and sensuality.
             The fragrance settles into a warm and enveloping base of
          vanilla, musk mallow, sandalwood, and patchouli, creating a
                                seductive yet empowering signature.
             FILA’s bold design language is reflected in the packaging,
           with vibrant pink tones and a bottle that resonates with the
                                             brand’s dynamic DNA.
               F-Vibes for Her is made for women who want to leave a
                         mark—wherever they go, whatever they do.


                      FILA F-Vibes is not just about fragrance—it’s about attitude. With its daring compositions,
                  electrifying colors, and sporty-chic aesthetic, this Eau De Toilette duo is a perfect match for Gen Z
                             and young Millennials who embrace action, self-expression, and confidence.
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                               Feel the energy. Embrace the vibe. Make a statement with FILA F-Vibes.
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