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COMPANY

FRAGRANCES: A RAPIDLY
GROWING SEGMENT
LUMSON’S FIRST While the beauty industry is evolving towards a
COLLECTION new approach to skin aging, better known as skin
FOR FRAGRANCE longevity, for fragrances, a new Golden Age has

But 2025 marks another significant begun. Fragrances are becoming an integral part of
turning point for the Italian company: holistic self-care routines and an element of well-
Lumson makes its debut into the world being and self-expression.
of perfumes, presenting its solutions Their ability to create connections, enhance well-
developed specifically for the sector. Its being, and celebrate individuality makes them
immense expertise in decorating glass, inclusive beauty allies equipped to accompany every
a noble and precious material that can stage of life, evolving together with us.
be customized with various effects The numbers confirm this success. According to
and finishes, and that has long been a Euromonitor, in 2024, the global fragrance market,
cornerstone of Lumson’s packaging, will which was already valued at $65.49 billion, recorded
now extend to fragrances. a 10,2% worldwide growth in 2024/2025. This trend
It’s an industry that is rapidly growing also applies to artistic perfumery, which in several
and that celebrates the talent and countries including Italy, now accounts for more
creativity of master perfumers who are than 2% of the beauty market.
able to transform scent into a window
to the world.
“Through the years, we have built an
increasingly solid, established industrial
process, where products are designed,
developed, and manufactured entirely
in-house,” explains President Matteo
Moretti. “Our manufacturing model,
based on continuous innovation (in 2024,
the company invested 7% of its revenue
in innovation) and close collaboration
between all departments, from the
industrial team to the laboratory, from
quality control to the R&D division, allows
us to create high-performance products
and offer customers both standard ‘turnkey’
and tailor-made solutions. Now, with 50
years of experience behind us and a solid
position in the makeup and skincare world,
we have decided to bring this valuable
wealth of knowledge, innovation, taste, and
savoir-faire to the fragrance world to create
something unique. Many goals have been
achieved, but our eyes are already on what
comes next. The future will be guided by the
values that have defined our philosophy
and business up until now: innovation,
performance, and aesthetic research.”

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