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COMPANY

RUDY PROFUMI

ITALIAN BEAUTY BETWEEN LIFESTYLE AND HOME CARE

A lifestyle that smells of home
After having given its unmistakable artistic touch to
the world of body care, Rudy now extends its creative
universe to home care with the collection “La Casa di
Rudy”. This innovative line interprets daily gestures
as minor beauty rituals, raising the standard thanks
to effective, perfumed and aesthetically pleasing
products.
Examples of this are the “Aromatic Herbs” Dish Soap
and the “Ortus”, kitchen hand soap, two references
which combine functionality and design. Both are
dermatologically tested and formulated with natural
ingredients, ideal for those also looking for solutions
of a high standard of quality in products for the
home. “Ortus” has been designed to neutralize the
unpleasant odours typical of the kitchen, while
“Aromatic Herbs” offers an exceptional grease-
removing power without being harsh on the skin.
Their fresh and enveloping scents, inspired by the
aromas of the kitchen garden and of aromatic herbs,
transform the domestic routine into a pleasant and
relaxing sensory experience.
Rudy Profumi has been telling a story of elegance,
craftsmanship and innovation since 1920 which has Le Maioliche by Rudy Home Edition:
been able to go through the generations and win the home becomes the star
over markets well beyond the Italian borders. With Among its latest new products, Rudy presents the
deep roots in the tradition of Italian production and international premiere of “Le Maioliche di Rudy -
a vision that is always oriented towards the future, Home Edition”, a new collection dedicated to home
the Milanese company stands out for its ability to fragrances, which extends the success of the iconic
make luxury affordable, offering not only products line of Le Maioliche. Home diffusers and scented
for personal care, but actual lifestyle experiences. sprays are inspired by Italian majolica tiles and their
Today Rudy Profumi is present in over 38 countries, timeless geometries, bringing into the home not
thanks to a solid strategy made up of participation only fragrance but also colour and decoration.
in the most important international trade fairs, This new line has been conceived for those who want
strategic collaborations with local distributors and to enrich their home with objects of design which
a global e-commerce network. The company has speak of art and tradition. The refined fragrances
become an ambassador of Italian beauty, recognized and the decorative packaging create a perfect
for attention to design, the quality of its formulations balance between aesthetic and function, renewing
and the ability to interpret tastes and trends of the imagery o living Italian-style through home
consumers from different cultures. fragrances as well.

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